#743699#743699

#743699 is a mid, vivid violet. Relative luminance 0.087; OKLCH L 46.2% C 0.160 H 310.5°. Best body text is #FFFFFF at 7.69:1 contrast (WCAG AA passes).

Color values

HEX	#743699
RGB	rgb(116, 54, 153)
HSL	hsl(278, 48%, 41%)
HSV	hsv(278, 65%, 60%)
CMYK	cmyk(24.2%, 64.7%, 0%, 40%)
CIE-LAB	lab(35.30, 44.61, -43.19)
CIE-LCH	lch(35.30, 62.09, 315.93°)
OKLab	oklab(46.16% 0.1038 -0.1218)
OKLCH	oklch(46.16% 0.16 310.5)
XYZ	xyz(14.2703, 8.6515, 31.0490)
Luminance	0.0865 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743699 #5B9936

analogous

#433699 #743699 #99368C

triadic

#743699 #997436 #369974

tetradic

#743699 #994336 #5B9936 #368C99

square

#743699 #994336 #5B9936 #368C99

split-complementary

#743699 #8C9936 #369943

monochromatic

#2F163F #52266C #743699 #954CC0 #B07AD0

Accessibility & contrast

On white

7.69

#743699 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.73

#743699 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743699

7.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743699	#FFFFFF	#000000	##FFFFFF
##743699	1.00	7.69	2.73	7.69
#FFFFFF	7.69	1.00	21.00	1.00
#000000	2.73	21.00	1.00	21.00
##FFFFFF	7.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#01509C

Deuteranopia (green-blind)

#2A5497

Tritanopia (blue-blind)

#6F4A62

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #743699;
/* rgb */ color: rgb(116, 54, 153);
/* oklch */ color: oklch(46.2% 0.160 310.5);

Tailwind

colors: {
  custom: {
    50: '#9f71b8',
    500: '#743699',
    950: '#000000',
  },
}

SCSS

$custom: #743699;
$custom-light: #9f71b8;
$custom-dark: #000000;

JSON

{
  "hex": "#743699",
  "rgb": {
    "r": 116,
    "g": 54,
    "b": 153
  },
  "hsl": {
    "h": 277.576,
    "s": 47.826,
    "l": 40.588
  },
  "oklch": {
    "l": 0.46159,
    "c": 0.16002,
    "h": 310.5
  },
  "luminance": 0.08651
}

Semantic roles & 50–950 ramp

primary

#743699

secondary

#8CB972

accent

#D75083

background

#FAF7FB

surface

#F4EDF6

border

#CEC8D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #743699

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →