#77313F#77313F
#77313F is a dark, moderate red. Relative luminance 0.065; OKLCH L 41.4% C 0.099 H 10.0°. Best body text is #FFFFFF at 9.15:1 contrast (WCAG AA passes).
Color values
| HEX | #77313F |
|---|---|
| RGB | rgb(119, 49, 63) |
| HSL | hsl(348, 42%, 33%) |
| HSV | hsv(348, 59%, 47%) |
| CMYK | cmyk(0%, 58.8%, 47.1%, 53.3%) |
| CIE-LAB | lab(30.59, 32.07, 6.63) |
| CIE-LCH | lch(30.59, 32.75, 11.69°) |
| OKLab | oklab(41.41% 0.0973 0.0172) |
| OKLCH | oklch(41.41% 0.099 10) |
| XYZ | xyz(9.6039, 6.4785, 5.4464) |
| Luminance | 0.0648 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Wine
#722F37
ΔE00 2.54
Brownish Purple
#76424E
ΔE00 5.29
Purple Brown
#673A3F
ΔE00 5.55
Purplish Brown
#6B4247
ΔE00 6.95
Bordeaux
#7B002C
ΔE00 7.35
Red Wine
#8C0034
ΔE00 7.46
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77313F #317769
analogous
#773162 #77313F #774631
triadic
#77313F #3F7731 #313F77
tetradic
#77313F #627731 #317769 #463177
square
#77313F #627731 #317769 #463177
split-complementary
#77313F #317746 #316277
monochromatic
#200D11 #4C1F28 #77313F #A24356 #BF6376
Accessibility & contrast
On white
9.15
#77313F on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.30
#77313F on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77313F
9.15:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77313F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77313F | 1.00 | 9.15 | 2.30 | 9.15 |
| #FFFFFF | 9.15 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.30 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.15 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F3F3F
Deuteranopia (green-blind)
#514D3D
Tritanopia (blue-blind)
#812836
Achromatopsia (no color)
#484848
Design tokens & code
CSS
--color: #77313f; /* rgb */ color: rgb(119, 49, 63); /* oklch */ color: oklch(41.4% 0.099 10.0);
Tailwind
colors: {
custom: {
50: '#a26c73',
500: '#77313f',
950: '#000000',
},
}SCSS
$custom: #77313f; $custom-light: #a26c73; $custom-dark: #000000;
JSON
{
"hex": "#77313f",
"rgb": {
"r": 119,
"g": 49,
"b": 63
},
"hsl": {
"h": 348,
"s": 41.667,
"l": 32.941
},
"oklch": {
"l": 0.41413,
"c": 0.0988,
"h": 10
},
"luminance": 0.06477
}Semantic roles & 50–950 ramp
primary
#77313F
secondary
#5DA698
accent
#D1B956
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#0F0708
muted
#7F7A7B