#733440#733440

#733440 is a dark, moderate red. Relative luminance 0.065; OKLCH L 41.3% C 0.089 H 9.9°. Best body text is #FFFFFF at 9.15:1 contrast (WCAG AA passes).

Color values

HEX	#733440
RGB	rgb(115, 52, 64)
HSL	hsl(349, 38%, 33%)
HSV	hsv(349, 55%, 45%)
CMYK	cmyk(0%, 54.8%, 44.3%, 54.9%)
CIE-LAB	lab(30.57, 29.03, 5.86)
CIE-LCH	lch(30.57, 29.61, 11.42°)
OKLab	oklab(41.28% 0.0881 0.0153)
OKLCH	oklch(41.28% 0.089 9.9)
XYZ	xyz(9.2242, 6.4719, 5.6129)
Luminance	0.0647 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733440 #347367

analogous

#733460 #733440 #734734

triadic

#733440 #407334 #344073

tetradic

#733440 #607334 #347367 #473473

square

#733440 #607334 #347367 #473473

split-complementary

#733440 #347347 #346073

monochromatic

#1F0E11 #492129 #733440 #9D4757 #BA6777

Accessibility & contrast

On white

9.15

#733440 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.29

#733440 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733440

9.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733440	#FFFFFF	#000000	##FFFFFF
##733440	1.00	9.15	2.29	9.15
#FFFFFF	9.15	1.00	21.00	1.00
#000000	2.29	21.00	1.00	21.00
##FFFFFF	9.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#404040

Deuteranopia (green-blind)

#504D3F

Tritanopia (blue-blind)

#7D2D38

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #733440;
/* rgb */ color: rgb(115, 52, 64);
/* oklch */ color: oklch(41.3% 0.089 9.9);

Tailwind

colors: {
  custom: {
    50: '#9e6e74',
    500: '#733440',
    950: '#000000',
  },
}

SCSS

$custom: #733440;
$custom-light: #9e6e74;
$custom-dark: #000000;

JSON

{
  "hex": "#733440",
  "rgb": {
    "r": 115,
    "g": 52,
    "b": 64
  },
  "hsl": {
    "h": 348.571,
    "s": 37.725,
    "l": 32.745
  },
  "oklch": {
    "l": 0.41278,
    "c": 0.08938,
    "h": 9.9
  },
  "luminance": 0.06471
}

Semantic roles & 50–950 ramp

primary

#733440

secondary

#60A396

accent

#CEB85A

background

#FAF6F7

surface

#F3ECED

border

#CDC7C8

text

#0F0708

muted

#7F7A7B

Preview Lab

Preview with #733440

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →