#7730BD#7730BD

#7730BD is a mid, highly saturated violet. Relative luminance 0.097; OKLCH L 48.5% C 0.207 H 302.0°. Best body text is #FFFFFF at 7.14:1 contrast (WCAG AA passes).

Color values

HEX	#7730BD
RGB	rgb(119, 48, 189)
HSL	hsl(270, 59%, 46%)
HSV	hsv(270, 75%, 74%)
CMYK	cmyk(37%, 74.6%, 0%, 25.9%)
CIE-LAB	lab(37.32, 56.51, -61.41)
CIE-LCH	lch(37.32, 83.45, 312.62°)
OKLab	oklab(48.51% 0.1094 -0.1752)
OKLCH	oklch(48.51% 0.207 302)
XYZ	xyz(17.8478, 9.7099, 49.0682)
Luminance	0.0971 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7730BD #76BD30

analogous

#3130BD #7730BD #BD30BD

triadic

#7730BD #BD7730 #30BD77

tetradic

#7730BD #BD3130 #76BD30 #30BDBD

square

#7730BD #BD3130 #76BD30 #30BDBD

split-complementary

#7730BD #BDBD30 #30BD31

monochromatic

#3A175B #58248C #7730BD #9656D4 #B487E0

Accessibility & contrast

On white

7.14

#7730BD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#7730BD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7730BD

7.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7730BD	#FFFFFF	#000000	##FFFFFF
##7730BD	1.00	7.14	2.94	7.14
#FFFFFF	7.14	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057C1

Deuteranopia (green-blind)

#0057BA

Tritanopia (blue-blind)

#685474

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #7730bd;
/* rgb */ color: rgb(119, 48, 189);
/* oklch */ color: oklch(48.5% 0.207 302.0);

Tailwind

colors: {
  custom: {
    50: '#a46fd2',
    500: '#7730bd',
    950: '#000000',
  },
}

SCSS

$custom: #7730bd;
$custom-light: #a46fd2;
$custom-dark: #000000;

JSON

{
  "hex": "#7730bd",
  "rgb": {
    "r": 119,
    "g": 48,
    "b": 189
  },
  "hsl": {
    "h": 270.213,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.48505,
    "c": 0.20652,
    "h": 302
  },
  "luminance": 0.0971
}

Semantic roles & 50–950 ramp

primary

#7730BD

secondary

#A4CA7F

accent

#E34593

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100814

muted

#7F7B83

Preview Lab

Preview with #7730BD

Body copy rendered with the generated semantic roles for this colour.

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