#7730BD#7730BD

#7730BD is a mid, highly saturated violet. Relative luminance 0.097; OKLCH L 48.5% C 0.207 H 302.0°. Best body text is #FFFFFF at 7.14:1 contrast (WCAG AA passes).

Color values

HEX#7730BD
RGBrgb(119, 48, 189)
HSLhsl(270, 59%, 46%)
HSVhsv(270, 75%, 74%)
CMYKcmyk(37%, 74.6%, 0%, 25.9%)
CIE-LABlab(37.32, 56.51, -61.41)
CIE-LCHlch(37.32, 83.45, 312.62°)
OKLaboklab(48.51% 0.1094 -0.1752)
OKLCHoklch(48.51% 0.207 302)
XYZxyz(17.8478, 9.7099, 49.0682)
Luminance0.0971 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7730BD #76BD30
analogous
#3130BD #7730BD #BD30BD
triadic
#7730BD #BD7730 #30BD77
tetradic
#7730BD #BD3130 #76BD30 #30BDBD
square
#7730BD #BD3130 #76BD30 #30BDBD
split-complementary
#7730BD #BDBD30 #30BD31
monochromatic
#3A175B #58248C #7730BD #9656D4 #B487E0

Accessibility & contrast

On white

7.14
#7730BD on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.94
#7730BD on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7730BD
7.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7730BD#FFFFFF#000000##FFFFFF
##7730BD1.007.142.947.14
#FFFFFF7.141.0021.001.00
#0000002.9421.001.0021.00
##FFFFFF7.141.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0057C1
Deuteranopia (green-blind)
#0057BA
Tritanopia (blue-blind)
#685474
Achromatopsia (no color)
#585858

Design tokens & code

CSS
--color: #7730bd;
/* rgb */ color: rgb(119, 48, 189);
/* oklch */ color: oklch(48.5% 0.207 302.0);
Tailwind
colors: {
  custom: {
    50: '#a46fd2',
    500: '#7730bd',
    950: '#000000',
  },
}
SCSS
$custom: #7730bd;
$custom-light: #a46fd2;
$custom-dark: #000000;
JSON
{
  "hex": "#7730bd",
  "rgb": {
    "r": 119,
    "g": 48,
    "b": 189
  },
  "hsl": {
    "h": 270.213,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.48505,
    "c": 0.20652,
    "h": 302
  },
  "luminance": 0.0971
}

Semantic roles & 50–950 ramp

primary
#7730BD
secondary
#A4CA7F
accent
#E34593
background
#FAF7FD
surface
#F4EDFA
border
#CEC8D3
text
#100814
muted
#7F7B83

Preview Lab

Preview with #7730BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7730BD Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva