#733CA8#733CA8

#733CA8 is a mid, vivid violet. Relative luminance 0.097; OKLCH L 47.9% C 0.168 H 304.2°. Best body text is #FFFFFF at 7.14:1 contrast (WCAG AA passes).

Color values

HEX	#733CA8
RGB	rgb(115, 60, 168)
HSL	hsl(271, 47%, 45%)
HSV	hsv(271, 64%, 66%)
CMYK	cmyk(31.5%, 64.3%, 0%, 34.1%)
CIE-LAB	lab(37.31, 44.88, -49.01)
CIE-LCH	lch(37.31, 66.45, 312.48°)
OKLab	oklab(47.9% 0.0943 -0.1389)
OKLCH	oklch(47.9% 0.168 304.2)
XYZ	xyz(15.7524, 9.7038, 38.0813)
Luminance	0.0970 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733CA8 #71A83C

analogous

#3D3CA8 #733CA8 #A83CA7

triadic

#733CA8 #A8733C #3CA873

tetradic

#733CA8 #A83D3C #71A83C #3CA7A8

square

#733CA8 #A83D3C #71A83C #3CA7A8

split-complementary

#733CA8 #A7A83C #3CA83D

monochromatic

#351C4E #542C7B #733CA8 #925CC5 #B089D5

Accessibility & contrast

On white

7.14

#733CA8 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#733CA8 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733CA8

7.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733CA8	#FFFFFF	#000000	##FFFFFF
##733CA8	1.00	7.14	2.94	7.14
#FFFFFF	7.14	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056AB

Deuteranopia (green-blind)

#1D58A6

Tritanopia (blue-blind)

#69536C

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #733ca8;
/* rgb */ color: rgb(115, 60, 168);
/* oklch */ color: oklch(47.9% 0.168 304.2);

Tailwind

colors: {
  custom: {
    50: '#9f75c2',
    500: '#733ca8',
    950: '#000000',
  },
}

SCSS

$custom: #733ca8;
$custom-light: #9f75c2;
$custom-dark: #000000;

JSON

{
  "hex": "#733ca8",
  "rgb": {
    "r": 115,
    "g": 60,
    "b": 168
  },
  "hsl": {
    "h": 270.556,
    "s": 47.368,
    "l": 44.706
  },
  "oklch": {
    "l": 0.47897,
    "c": 0.16789,
    "h": 304.2
  },
  "luminance": 0.09704
}

Semantic roles & 50–950 ramp

primary

#733CA8

secondary

#9FBF80

accent

#D75193

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #733CA8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →