#7730B7#7730B7

#7730B7 is a mid, highly saturated violet. Relative luminance 0.095; OKLCH L 48.0% C 0.200 H 303.5°. Best body text is #FFFFFF at 7.26:1 contrast (WCAG AA passes).

Color values

HEX	#7730B7
RGB	rgb(119, 48, 183)
HSL	hsl(272, 58%, 45%)
HSV	hsv(272, 74%, 72%)
CMYK	cmyk(35%, 73.8%, 0%, 28.2%)
CIE-LAB	lab(36.85, 55.09, -58.64)
CIE-LCH	lch(36.85, 80.46, 313.21°)
OKLab	oklab(48.03% 0.1107 -0.167)
OKLCH	oklch(48.03% 0.2 303.5)
XYZ	xyz(17.2100, 9.4548, 45.7088)
Luminance	0.0945 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7730B7 #70B730

analogous

#3430B7 #7730B7 #B730B3

triadic

#7730B7 #B77730 #30B777

tetradic

#7730B7 #B73430 #70B730 #30B3B7

square

#7730B7 #B73430 #70B730 #30B3B7

split-complementary

#7730B7 #B3B730 #30B734

monochromatic

#381756 #572387 #7730B7 #9552D2 #B383DE

Accessibility & contrast

On white

7.26

#7730B7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.89

#7730B7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7730B7

7.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7730B7	#FFFFFF	#000000	##FFFFFF
##7730B7	1.00	7.26	2.89	7.26
#FFFFFF	7.26	1.00	21.00	1.00
#000000	2.89	21.00	1.00	21.00
##FFFFFF	7.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0055BB

Deuteranopia (green-blind)

#0056B4

Tritanopia (blue-blind)

#6A5171

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #7730b7;
/* rgb */ color: rgb(119, 48, 183);
/* oklch */ color: oklch(48.0% 0.200 303.5);

Tailwind

colors: {
  custom: {
    50: '#a46fcd',
    500: '#7730b7',
    950: '#000000',
  },
}

SCSS

$custom: #7730b7;
$custom-light: #a46fcd;
$custom-dark: #000000;

JSON

{
  "hex": "#7730b7",
  "rgb": {
    "r": 119,
    "g": 48,
    "b": 183
  },
  "hsl": {
    "h": 271.556,
    "s": 58.442,
    "l": 45.294
  },
  "oklch": {
    "l": 0.48025,
    "c": 0.20036,
    "h": 303.5
  },
  "luminance": 0.09455
}

Semantic roles & 50–950 ramp

primary

#7730B7

secondary

#9FC87B

accent

#E24690

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7730B7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →