#733BA3#733BA3

#733BA3 is a mid, vivid violet. Relative luminance 0.094; OKLCH L 47.4% C 0.164 H 305.8°. Best body text is #FFFFFF at 7.28:1 contrast (WCAG AA passes).

Color values

HEX	#733BA3
RGB	rgb(115, 59, 163)
HSL	hsl(272, 47%, 44%)
HSV	hsv(272, 64%, 64%)
CMYK	cmyk(29.4%, 63.8%, 0%, 36.1%)
CIE-LAB	lab(36.78, 44.18, -46.86)
CIE-LCH	lch(36.78, 64.40, 313.31°)
OKLab	oklab(47.41% 0.0958 -0.1326)
OKLCH	oklch(47.41% 0.164 305.8)
XYZ	xyz(15.2436, 9.4172, 35.6579)
Luminance	0.0942 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733BA3 #6BA33B

analogous

#3F3BA3 #733BA3 #A33B9F

triadic

#733BA3 #A3733B #3BA373

tetradic

#733BA3 #A33F3B #6BA33B #3B9FA3

square

#733BA3 #A33F3B #6BA33B #3B9FA3

split-complementary

#733BA3 #9FA33B #3BA33F

monochromatic

#341A49 #532B76 #733BA3 #9258C3 #AF85D3

Accessibility & contrast

On white

7.28

#733BA3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.88

#733BA3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733BA3

7.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733BA3	#FFFFFF	#000000	##FFFFFF
##733BA3	1.00	7.28	2.88	7.28
#FFFFFF	7.28	1.00	21.00	1.00
#000000	2.88	21.00	1.00	21.00
##FFFFFF	7.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0055A6

Deuteranopia (green-blind)

#2357A1

Tritanopia (blue-blind)

#6B5169

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #733ba3;
/* rgb */ color: rgb(115, 59, 163);
/* oklch */ color: oklch(47.4% 0.164 305.8);

Tailwind

colors: {
  custom: {
    50: '#9f74bf',
    500: '#733ba3',
    950: '#000000',
  },
}

SCSS

$custom: #733ba3;
$custom-light: #9f74bf;
$custom-dark: #000000;

JSON

{
  "hex": "#733ba3",
  "rgb": {
    "r": 115,
    "g": 59,
    "b": 163
  },
  "hsl": {
    "h": 272.308,
    "s": 46.847,
    "l": 43.529
  },
  "oklch": {
    "l": 0.47406,
    "c": 0.16361,
    "h": 305.8
  },
  "luminance": 0.09417
}

Semantic roles & 50–950 ramp

primary

#733BA3

secondary

#9ABD7D

accent

#D6518F

background

#FAF7FB

surface

#F4EDF7

border

#CEC8D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #733BA3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →