#733BA3#733BA3

#733BA3 is a mid, vivid violet. Relative luminance 0.094; OKLCH L 47.4% C 0.164 H 305.8°. Best body text is #FFFFFF at 7.28:1 contrast (WCAG AA passes).

Color values

HEX#733BA3
RGBrgb(115, 59, 163)
HSLhsl(272, 47%, 44%)
HSVhsv(272, 64%, 64%)
CMYKcmyk(29.4%, 63.8%, 0%, 36.1%)
CIE-LABlab(36.78, 44.18, -46.86)
CIE-LCHlch(36.78, 64.40, 313.31°)
OKLaboklab(47.41% 0.0958 -0.1326)
OKLCHoklch(47.41% 0.164 305.8)
XYZxyz(15.2436, 9.4172, 35.6579)
Luminance0.0942 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#733BA3 #6BA33B
analogous
#3F3BA3 #733BA3 #A33B9F
triadic
#733BA3 #A3733B #3BA373
tetradic
#733BA3 #A33F3B #6BA33B #3B9FA3
square
#733BA3 #A33F3B #6BA33B #3B9FA3
split-complementary
#733BA3 #9FA33B #3BA33F
monochromatic
#341A49 #532B76 #733BA3 #9258C3 #AF85D3

Accessibility & contrast

On white

7.28
#733BA3 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.88
#733BA3 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733BA3
7.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##733BA3#FFFFFF#000000##FFFFFF
##733BA31.007.282.887.28
#FFFFFF7.281.0021.001.00
#0000002.8821.001.0021.00
##FFFFFF7.281.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0055A6
Deuteranopia (green-blind)
#2357A1
Tritanopia (blue-blind)
#6B5169
Achromatopsia (no color)
#565656

Design tokens & code

CSS
--color: #733ba3;
/* rgb */ color: rgb(115, 59, 163);
/* oklch */ color: oklch(47.4% 0.164 305.8);
Tailwind
colors: {
  custom: {
    50: '#9f74bf',
    500: '#733ba3',
    950: '#000000',
  },
}
SCSS
$custom: #733ba3;
$custom-light: #9f74bf;
$custom-dark: #000000;
JSON
{
  "hex": "#733ba3",
  "rgb": {
    "r": 115,
    "g": 59,
    "b": 163
  },
  "hsl": {
    "h": 272.308,
    "s": 46.847,
    "l": 43.529
  },
  "oklch": {
    "l": 0.47406,
    "c": 0.16361,
    "h": 305.8
  },
  "luminance": 0.09417
}

Semantic roles & 50–950 ramp

primary
#733BA3
secondary
#9ABD7D
accent
#D6518F
background
#FAF7FB
surface
#F4EDF7
border
#CEC8D0
text
#0F0812
muted
#7F7B81

Preview Lab

Preview with #733BA3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#733BA3 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva