#77309F#77309F

#77309F is a mid, vivid violet. Relative luminance 0.085; OKLCH L 46.2% C 0.176 H 310.7°. Best body text is #FFFFFF at 7.76:1 contrast (WCAG AA passes).

Color values

HEX	#77309F
RGB	rgb(119, 48, 159)
HSL	hsl(278, 54%, 41%)
HSV	hsv(278, 70%, 62%)
CMYK	cmyk(25.2%, 69.8%, 0%, 37.6%)
CIE-LAB	lab(35.08, 49.55, -47.16)
CIE-LCH	lch(35.08, 68.40, 316.42°)
OKLab	oklab(46.22% 0.1144 -0.1333)
OKLCH	oklch(46.22% 0.176 310.7)
XYZ	xyz(14.9215, 8.5394, 33.6564)
Luminance	0.0854 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77309F #589F30

analogous

#3F309F #77309F #9F308F

triadic

#77309F #9F7730 #309F77

tetradic

#77309F #9F3F30 #589F30 #308F9F

square

#77309F #9F3F30 #589F30 #308F9F

split-complementary

#77309F #8F9F30 #309F3F

monochromatic

#311441 #542270 #77309F #9845C7 #B274D5

Accessibility & contrast

On white

7.76

#77309F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.71

#77309F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77309F

7.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77309F	#FFFFFF	#000000	##FFFFFF
##77309F	1.00	7.76	2.71	7.76
#FFFFFF	7.76	1.00	21.00	1.00
#000000	2.71	21.00	1.00	21.00
##FFFFFF	7.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004FA2

Deuteranopia (green-blind)

#20549D

Tritanopia (blue-blind)

#724864

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #77309f;
/* rgb */ color: rgb(119, 48, 159);
/* oklch */ color: oklch(46.2% 0.176 310.7);

Tailwind

colors: {
  custom: {
    50: '#a26ebc',
    500: '#77309f',
    950: '#000000',
  },
}

SCSS

$custom: #77309f;
$custom-light: #a26ebc;
$custom-dark: #000000;

JSON

{
  "hex": "#77309f",
  "rgb": {
    "r": 119,
    "g": 48,
    "b": 159
  },
  "hsl": {
    "h": 278.378,
    "s": 53.623,
    "l": 40.588
  },
  "oklch": {
    "l": 0.46216,
    "c": 0.17567,
    "h": 310.7
  },
  "luminance": 0.08539
}

Semantic roles & 50–950 ramp

primary

#77309F

secondary

#8ABD6E

accent

#DD4B7F

background

#FAF6FB

surface

#F4ECF6

border

#CEC7D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #77309F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →