#743597#743597

#743597 is a mid, vivid violet. Relative luminance 0.085; OKLCH L 45.9% C 0.159 H 311.3°. Best body text is #FFFFFF at 7.78:1 contrast (WCAG AA passes).

Color values

HEX	#743597
RGB	rgb(116, 53, 151)
HSL	hsl(279, 48%, 40%)
HSV	hsv(279, 65%, 59%)
CMYK	cmyk(23.2%, 64.9%, 0%, 40.8%)
CIE-LAB	lab(34.99, 44.65, -42.47)
CIE-LCH	lch(34.99, 61.62, 316.43°)
OKLab	oklab(45.89% 0.1051 -0.1197)
OKLCH	oklch(45.89% 0.159 311.3)
XYZ	xyz(14.0604, 8.4939, 30.1710)
Luminance	0.0849 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743597 #589735

analogous

#433597 #743597 #973589

triadic

#743597 #977435 #359774

tetradic

#743597 #974335 #589735 #358997

square

#743597 #974335 #589735 #358997

split-complementary

#743597 #899735 #359743

monochromatic

#2E153C #51256A #743597 #954ABF #B077CF

Accessibility & contrast

On white

7.78

#743597 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.70

#743597 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743597

7.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743597	#FFFFFF	#000000	##FFFFFF
##743597	1.00	7.78	2.70	7.78
#FFFFFF	7.78	1.00	21.00	1.00
#000000	2.70	21.00	1.00	21.00
##FFFFFF	7.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#024F9A

Deuteranopia (green-blind)

#2B5395

Tritanopia (blue-blind)

#704861

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #743597;
/* rgb */ color: rgb(116, 53, 151);
/* oklch */ color: oklch(45.9% 0.159 311.3);

Tailwind

colors: {
  custom: {
    50: '#9f70b6',
    500: '#743597',
    950: '#000000',
  },
}

SCSS

$custom: #743597;
$custom-light: #9f70b6;
$custom-dark: #000000;

JSON

{
  "hex": "#743597",
  "rgb": {
    "r": 116,
    "g": 53,
    "b": 151
  },
  "hsl": {
    "h": 278.571,
    "s": 48.039,
    "l": 40
  },
  "oklch": {
    "l": 0.45891,
    "c": 0.1593,
    "h": 311.3
  },
  "luminance": 0.08494
}

Semantic roles & 50–950 ramp

primary

#743597

secondary

#8AB870

accent

#D85081

background

#FAF7FB

surface

#F4EDF6

border

#CEC8D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #743597

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →