#77308B#77308B

#77308B is a dark, vivid purple. Relative luminance 0.079; OKLCH L 44.9% C 0.155 H 318.1°. Best body text is #FFFFFF at 8.14:1 contrast (WCAG AA passes).

Color values

HEX	#77308B
RGB	rgb(119, 48, 139)
HSL	hsl(287, 49%, 37%)
HSV	hsv(287, 65%, 55%)
CMYK	cmyk(14.4%, 65.5%, 0%, 45.5%)
CIE-LAB	lab(33.77, 45.19, -37.05)
CIE-LCH	lch(33.77, 58.44, 320.66°)
OKLab	oklab(44.86% 0.1156 -0.1037)
OKLCH	oklch(44.86% 0.155 318.1)
XYZ	xyz(13.3243, 7.9005, 25.2442)
Luminance	0.0790 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77308B #448B30

analogous

#4A308B #77308B #8B3072

triadic

#77308B #8B7730 #308B77

tetradic

#77308B #8B4A30 #448B30 #30728B

square

#77308B #8B4A30 #448B30 #30728B

split-complementary

#77308B #728B30 #308B4A

monochromatic

#291130 #50205E #77308B #9E40B8 #B66ACC

Accessibility & contrast

On white

8.14

#77308B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.58

#77308B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77308B

8.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77308B	#FFFFFF	#000000	##FFFFFF
##77308B	1.00	8.14	2.58	8.14
#FFFFFF	8.14	1.00	21.00	1.00
#000000	2.58	21.00	1.00	21.00
##FFFFFF	8.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#134B8E

Deuteranopia (green-blind)

#345289

Tritanopia (blue-blind)

#774059

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #77308b;
/* rgb */ color: rgb(119, 48, 139);
/* oklch */ color: oklch(44.9% 0.155 318.1);

Tailwind

colors: {
  custom: {
    50: '#a16dad',
    500: '#77308b',
    950: '#000000',
  },
}

SCSS

$custom: #77308b;
$custom-light: #a16dad;
$custom-dark: #000000;

JSON

{
  "hex": "#77308b",
  "rgb": {
    "r": 119,
    "g": 48,
    "b": 139
  },
  "hsl": {
    "h": 286.813,
    "s": 48.663,
    "l": 36.667
  },
  "oklch": {
    "l": 0.44859,
    "c": 0.15528,
    "h": 318.1
  },
  "luminance": 0.079
}

Semantic roles & 50–950 ramp

primary

#77308B

secondary

#75B364

accent

#D8506E

background

#FAF6FA

surface

#F4ECF4

border

#CEC7CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #77308B

Body copy rendered with the generated semantic roles for this colour.

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