#77301F#77301F

#77301F is a dark, moderate red. Relative luminance 0.061; OKLCH L 40.6% C 0.104 H 34.8°. Best body text is #FFFFFF at 9.43:1 contrast (WCAG AA passes).

Color values

HEX	#77301F
RGB	rgb(119, 48, 31)
HSL	hsl(12, 59%, 29%)
HSV	hsv(12, 74%, 47%)
CMYK	cmyk(0%, 59.7%, 73.9%, 53.3%)
CIE-LAB	lab(29.75, 29.95, 26.02)
CIE-LCH	lch(29.75, 39.67, 40.98°)
OKLab	oklab(40.58% 0.0854 0.0593)
OKLCH	oklch(40.58% 0.104 34.8)
XYZ	xyz(8.9129, 6.1359, 2.0111)
Luminance	0.0614 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77301F #1F6677

analogous

#771F3A #77301F #775C1F

triadic

#77301F #1F7730 #301F77

tetradic

#77301F #3A771F #1F6677 #5C1F77

square

#77301F #3A771F #1F6677 #5C1F77

split-complementary

#77301F #1F775C #1F3A77

monochromatic

#180A06 #461C12 #77301F #A8442C #CE5D43

Accessibility & contrast

On white

9.43

#77301F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.23

#77301F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77301F

9.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77301F	#FFFFFF	#000000	##FFFFFF
##77301F	1.00	9.43	2.23	9.43
#FFFFFF	9.43	1.00	21.00	1.00
#000000	2.23	21.00	1.00	21.00
##FFFFFF	9.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#433C1D

Deuteranopia (green-blind)

#554C1D

Tritanopia (blue-blind)

#83212C

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #77301f;
/* rgb */ color: rgb(119, 48, 31);
/* oklch */ color: oklch(40.6% 0.104 34.8);

Tailwind

colors: {
  custom: {
    50: '#a46b5b',
    500: '#77301f',
    950: '#000000',
  },
}

SCSS

$custom: #77301f;
$custom-light: #a46b5b;
$custom-dark: #000000;

JSON

{
  "hex": "#77301f",
  "rgb": {
    "r": 119,
    "g": 48,
    "b": 31
  },
  "hsl": {
    "h": 11.591,
    "s": 58.667,
    "l": 29.412
  },
  "oklch": {
    "l": 0.40577,
    "c": 0.10398,
    "h": 34.8
  },
  "luminance": 0.06135
}

Semantic roles & 50–950 ramp

primary

#77301F

secondary

#4797AB

accent

#C4E246

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100704

muted

#7F7A79

Preview Lab

Preview with #77301F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →