#301F77#301F77

#301F77 is a dark, vivid violet. Relative luminance 0.029; OKLCH L 32.3% C 0.141 H 284.1°. Best body text is #FFFFFF at 13.22:1 contrast (WCAG AA passes).

Color values

HEX	#301F77
RGB	rgb(48, 31, 119)
HSL	hsl(252, 59%, 29%)
HSV	hsv(252, 74%, 47%)
CMYK	cmyk(59.7%, 73.9%, 0%, 53.3%)
CIE-LAB	lab(19.80, 33.50, -47.53)
CIE-LCH	lch(19.80, 58.15, 305.18°)
OKLab	oklab(32.32% 0.0343 -0.1368)
OKLCH	oklch(32.32% 0.141 284.1)
XYZ	xyz(5.0377, 2.9399, 17.7512)
Luminance	0.0294 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301F77 #66771F

analogous

#1F3A77 #301F77 #5C1F77

triadic

#301F77 #77301F #1F7730

tetradic

#301F77 #771F3A #66771F #1F775C

square

#301F77 #771F3A #66771F #1F775C

split-complementary

#301F77 #775C1F #3A771F

monochromatic

#0A0618 #1C1246 #301F77 #442CA8 #5D43CE

Accessibility & contrast

On white

13.22

#301F77 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.59

#301F77 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301F77

13.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301F77	#FFFFFF	#000000	##FFFFFF
##301F77	1.00	13.22	1.59	13.22
#FFFFFF	13.22	1.00	21.00	1.00
#000000	1.59	21.00	1.00	21.00
##FFFFFF	13.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00327A

Deuteranopia (green-blind)

#002D75

Tritanopia (blue-blind)

#0A3748

Achromatopsia (no color)

#303030

Design tokens & code

CSS

--color: #301f77;
/* rgb */ color: rgb(48, 31, 119);
/* oklch */ color: oklch(32.3% 0.141 284.1);

Tailwind

colors: {
  custom: {
    50: '#715c9f',
    500: '#301f77',
    950: '#000000',
  },
}

SCSS

$custom: #301f77;
$custom-light: #715c9f;
$custom-dark: #000000;

JSON

{
  "hex": "#301f77",
  "rgb": {
    "r": 48,
    "g": 31,
    "b": 119
  },
  "hsl": {
    "h": 251.591,
    "s": 58.667,
    "l": 29.412
  },
  "oklch": {
    "l": 0.32324,
    "c": 0.14108,
    "h": 284.1
  },
  "luminance": 0.0294
}

Semantic roles & 50–950 ramp

primary

#301F77

secondary

#97AB47

accent

#E246C4

background

#F7F5F9

surface

#EDE9F2

border

#C8C5CC

text

#08040F

muted

#7B797E

Preview Lab

Preview with #301F77

Body copy rendered with the generated semantic roles for this colour.

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