#77301C#77301C

#77301C is a dark, moderate red. Relative luminance 0.061; OKLCH L 40.5% C 0.105 H 36.5°. Best body text is #FFFFFF at 9.44:1 contrast (WCAG AA passes).

Color values

HEX	#77301C
RGB	rgb(119, 48, 28)
HSL	hsl(13, 62%, 29%)
HSV	hsv(13, 76%, 47%)
CMYK	cmyk(0%, 59.7%, 76.5%, 53.3%)
CIE-LAB	lab(29.72, 29.79, 27.75)
CIE-LCH	lch(29.72, 40.71, 42.97°)
OKLab	oklab(40.54% 0.0843 0.0624)
OKLCH	oklch(40.54% 0.105 36.5)
XYZ	xyz(8.8752, 6.1209, 1.8125)
Luminance	0.0612 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77301C #1C6377

analogous

#771C36 #77301C #775E1C

triadic

#77301C #1C7730 #301C77

tetradic

#77301C #36771C #1C6377 #5E1C77

square

#77301C #36771C #1C6377 #5E1C77

split-complementary

#77301C #1C775E #1C3677

monochromatic

#190A06 #451C10 #77301C #A94428 #D15D3C

Accessibility & contrast

On white

9.44

#77301C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.22

#77301C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77301C

9.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77301C	#FFFFFF	#000000	##FFFFFF
##77301C	1.00	9.44	2.22	9.44
#FFFFFF	9.44	1.00	21.00	1.00
#000000	2.22	21.00	1.00	21.00
##FFFFFF	9.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#433C1A

Deuteranopia (green-blind)

#554C1A

Tritanopia (blue-blind)

#83202C

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #77301c;
/* rgb */ color: rgb(119, 48, 28);
/* oklch */ color: oklch(40.5% 0.105 36.5);

Tailwind

colors: {
  custom: {
    50: '#a46b59',
    500: '#77301c',
    950: '#000000',
  },
}

SCSS

$custom: #77301c;
$custom-light: #a46b59;
$custom-dark: #000000;

JSON

{
  "hex": "#77301c",
  "rgb": {
    "r": 119,
    "g": 48,
    "b": 28
  },
  "hsl": {
    "h": 13.187,
    "s": 61.905,
    "l": 28.824
  },
  "oklch": {
    "l": 0.40536,
    "c": 0.10489,
    "h": 36.5
  },
  "luminance": 0.0612
}

Semantic roles & 50–950 ramp

primary

#77301C

secondary

#4494AB

accent

#C1E543

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100703

muted

#7F7A78

Preview Lab

Preview with #77301C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →