#77301B#77301B

#77301B is a dark, moderate red. Relative luminance 0.061; OKLCH L 40.5% C 0.105 H 37.0°. Best body text is #FFFFFF at 9.45:1 contrast (WCAG AA passes).

Color values

HEX	#77301B
RGB	rgb(119, 48, 27)
HSL	hsl(14, 63%, 29%)
HSV	hsv(14, 77%, 47%)
CMYK	cmyk(0%, 59.7%, 77.3%, 53.3%)
CIE-LAB	lab(29.70, 29.74, 28.32)
CIE-LCH	lch(29.70, 41.07, 43.60°)
OKLab	oklab(40.52% 0.084 0.0634)
OKLCH	oklch(40.52% 0.105 37)
XYZ	xyz(8.8634, 6.1162, 1.7505)
Luminance	0.0612 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77301B #1B6277

analogous

#771B34 #77301B #775E1B

triadic

#77301B #1B7730 #301B77

tetradic

#77301B #34771B #1B6277 #5E1B77

square

#77301B #34771B #1B6277 #5E1B77

split-complementary

#77301B #1B775E #1B3477

monochromatic

#190A06 #451C10 #77301B #A94426 #D25D3A

Accessibility & contrast

On white

9.45

#77301B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.22

#77301B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77301B

9.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77301B	#FFFFFF	#000000	##FFFFFF
##77301B	1.00	9.45	2.22	9.45
#FFFFFF	9.45	1.00	21.00	1.00
#000000	2.22	21.00	1.00	21.00
##FFFFFF	9.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#433C18

Deuteranopia (green-blind)

#554C19

Tritanopia (blue-blind)

#83202B

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #77301b;
/* rgb */ color: rgb(119, 48, 27);
/* oklch */ color: oklch(40.5% 0.105 37.0);

Tailwind

colors: {
  custom: {
    50: '#a46b58',
    500: '#77301b',
    950: '#000000',
  },
}

SCSS

$custom: #77301b;
$custom-light: #a46b58;
$custom-dark: #000000;

JSON

{
  "hex": "#77301b",
  "rgb": {
    "r": 119,
    "g": 48,
    "b": 27
  },
  "hsl": {
    "h": 13.696,
    "s": 63.014,
    "l": 28.627
  },
  "oklch": {
    "l": 0.40524,
    "c": 0.10519,
    "h": 37
  },
  "luminance": 0.06115
}

Semantic roles & 50–950 ramp

primary

#77301B

secondary

#4293AB

accent

#C1E642

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100703

muted

#7F7A78

Preview Lab

Preview with #77301B

Body copy rendered with the generated semantic roles for this colour.

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