#771B34#771B34

#771B34 is a dark, vivid pink. Relative luminance 0.050; OKLCH L 38.3% C 0.126 H 9.7°. Best body text is #FFFFFF at 10.55:1 contrast (WCAG AA passes).

Color values

HEX	#771B34
RGB	rgb(119, 27, 52)
HSL	hsl(344, 63%, 29%)
HSV	hsv(344, 77%, 47%)
CMYK	cmyk(0%, 77.3%, 56.3%, 53.3%)
CIE-LAB	lab(26.61, 41.00, 8.38)
CIE-LCH	lch(26.61, 41.85, 11.56°)
OKLab	oklab(38.35% 0.1245 0.0213)
OKLCH	oklch(38.35% 0.126 9.7)
XYZ	xyz(8.6203, 4.9549, 3.7506)
Luminance	0.0495 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771B34 #1B775E

analogous

#771B62 #771B34 #77301B

triadic

#771B34 #34771B #1B3477

tetradic

#771B34 #62771B #1B775E #301B77

square

#771B34 #62771B #1B775E #301B77

split-complementary

#771B34 #1B7730 #1B6277

monochromatic

#19060B #45101E #771B34 #A9264A #D23A63

Accessibility & contrast

On white

10.55

#771B34 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.99

#771B34 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771B34

10.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771B34	#FFFFFF	#000000	##FFFFFF
##771B34	1.00	10.55	1.99	10.55
#FFFFFF	10.55	1.00	21.00	1.00
#000000	1.99	21.00	1.00	21.00
##FFFFFF	10.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#333334

Deuteranopia (green-blind)

#4A4632

Tritanopia (blue-blind)

#820325

Achromatopsia (no color)

#3F3F3F

Design tokens & code

CSS

--color: #771b34;
/* rgb */ color: rgb(119, 27, 52);
/* oklch */ color: oklch(38.3% 0.126 9.7);

Tailwind

colors: {
  custom: {
    50: '#a4606b',
    500: '#771b34',
    950: '#000000',
  },
}

SCSS

$custom: #771b34;
$custom-light: #a4606b;
$custom-dark: #000000;

JSON

{
  "hex": "#771b34",
  "rgb": {
    "r": 119,
    "g": 27,
    "b": 52
  },
  "hsl": {
    "h": 343.696,
    "s": 63.014,
    "l": 28.627
  },
  "oklch": {
    "l": 0.38349,
    "c": 0.12627,
    "h": 9.7
  },
  "luminance": 0.04954
}

Semantic roles & 50–950 ramp

primary

#771B34

secondary

#42AB8F

accent

#E6B942

background

#FAF5F6

surface

#F4EAEB

border

#CEC6C6

text

#100506

muted

#7F797A

Preview Lab

Preview with #771B34

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →