#772972#772972

#772972 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 42.5% C 0.142 H 330.4°. Best body text is #FFFFFF at 8.96:1 contrast (WCAG AA passes).

Color values

HEX	#772972
RGB	rgb(119, 41, 114)
HSL	hsl(304, 49%, 31%)
HSV	hsv(304, 66%, 47%)
CMYK	cmyk(0%, 65.5%, 4.2%, 53.3%)
CIE-LAB	lab(31.17, 43.54, -25.54)
CIE-LCH	lch(31.17, 50.48, 329.60°)
OKLab	oklab(42.51% 0.1234 -0.0702)
OKLCH	oklch(42.51% 0.142 330.4)
XYZ	xyz(11.4379, 6.7235, 16.6117)
Luminance	0.0672 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#772972 #29772E

analogous

#552977 #772972 #77294B

triadic

#772972 #727729 #297277

tetradic

#772972 #775529 #29772E #294B77

square

#772972 #775529 #29772E #294B77

split-complementary

#772972 #4B7729 #297755

monochromatic

#1C0A1B #491946 #772972 #A5399E #C556BE

Accessibility & contrast

On white

8.96

#772972 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.34

#772972 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #772972

8.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##772972	#FFFFFF	#000000	##FFFFFF
##772972	1.00	8.96	2.34	8.96
#FFFFFF	8.96	1.00	21.00	1.00
#000000	2.34	21.00	1.00	21.00
##FFFFFF	8.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#234274

Deuteranopia (green-blind)

#3E4D70

Tritanopia (blue-blind)

#7C3149

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #772972;
/* rgb */ color: rgb(119, 41, 114);
/* oklch */ color: oklch(42.5% 0.142 330.4);

Tailwind

colors: {
  custom: {
    50: '#a1699b',
    500: '#772972',
    950: '#000000',
  },
}

SCSS

$custom: #772972;
$custom-light: #a1699b;
$custom-dark: #000000;

JSON

{
  "hex": "#772972",
  "rgb": {
    "r": 119,
    "g": 41,
    "b": 114
  },
  "hsl": {
    "h": 303.846,
    "s": 48.75,
    "l": 31.373
  },
  "oklch": {
    "l": 0.42506,
    "c": 0.142,
    "h": 330.4
  },
  "luminance": 0.06723
}

Semantic roles & 50–950 ramp

primary

#772972

secondary

#53A958

accent

#D8584F

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F070E

muted

#7F7A7E

Preview Lab

Preview with #772972

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →