#77294B#77294B

#77294B is a dark, moderate pink. Relative luminance 0.060; OKLCH L 40.7% C 0.115 H 356.4°. Best body text is #FFFFFF at 9.53:1 contrast (WCAG AA passes).

Color values

HEX	#77294B
RGB	rgb(119, 41, 75)
HSL	hsl(334, 49%, 31%)
HSV	hsv(334, 66%, 47%)
CMYK	cmyk(0%, 65.5%, 37%, 53.3%)
CIE-LAB	lab(29.46, 37.50, -2.91)
CIE-LCH	lch(29.46, 37.61, 355.57°)
OKLab	oklab(40.69% 0.1145 -0.0072)
OKLCH	oklch(40.69% 0.115 356.4)
XYZ	xyz(9.6712, 6.0169, 7.3073)
Luminance	0.0602 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77294B #297755

analogous

#772972 #77294B #772E29

triadic

#77294B #4B7729 #294B77

tetradic

#77294B #727729 #297755 #2E2977

square

#77294B #727729 #297755 #2E2977

split-complementary

#77294B #29772E #297277

monochromatic

#1C0A12 #49192E #77294B #A53968 #C55686

Accessibility & contrast

On white

9.53

#77294B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.20

#77294B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77294B

9.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77294B	#FFFFFF	#000000	##FFFFFF
##77294B	1.00	9.53	2.20	9.53
#FFFFFF	9.53	1.00	21.00	1.00
#000000	2.20	21.00	1.00	21.00
##FFFFFF	9.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#363C4C

Deuteranopia (green-blind)

#4B4B49

Tritanopia (blue-blind)

#802337

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #77294b;
/* rgb */ color: rgb(119, 41, 75);
/* oklch */ color: oklch(40.7% 0.115 356.4);

Tailwind

colors: {
  custom: {
    50: '#a2687d',
    500: '#77294b',
    950: '#000000',
  },
}

SCSS

$custom: #77294b;
$custom-light: #a2687d;
$custom-dark: #000000;

JSON

{
  "hex": "#77294b",
  "rgb": {
    "r": 119,
    "g": 41,
    "b": 75
  },
  "hsl": {
    "h": 333.846,
    "s": 48.75,
    "l": 31.373
  },
  "oklch": {
    "l": 0.40687,
    "c": 0.11474,
    "h": 356.4
  },
  "luminance": 0.06016
}

Semantic roles & 50–950 ramp

primary

#77294B

secondary

#53A983

accent

#D89D4F

background

#FAF6F7

surface

#F4EBEE

border

#CEC6C9

text

#0F0609

muted

#7F7A7B

Preview Lab

Preview with #77294B

Body copy rendered with the generated semantic roles for this colour.

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