#772971#772971

#772971 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 42.4% C 0.141 H 330.9°. Best body text is #FFFFFF at 8.97:1 contrast (WCAG AA passes).

Color values

HEX	#772971
RGB	rgb(119, 41, 113)
HSL	hsl(305, 49%, 31%)
HSV	hsv(305, 66%, 47%)
CMYK	cmyk(0%, 65.5%, 5%, 53.3%)
CIE-LAB	lab(31.12, 43.36, -24.99)
CIE-LCH	lch(31.12, 50.05, 330.04°)
OKLab	oklab(42.45% 0.1233 -0.0686)
OKLCH	oklch(42.45% 0.141 330.9)
XYZ	xyz(11.3813, 6.7009, 16.3135)
Luminance	0.0670 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#772971 #29772F

analogous

#562977 #772971 #77294A

triadic

#772971 #717729 #297177

tetradic

#772971 #775629 #29772F #294A77

square

#772971 #775629 #29772F #294A77

split-complementary

#772971 #4A7729 #297756

monochromatic

#1C0A1B #491946 #772971 #A5399C #C556BC

Accessibility & contrast

On white

8.97

#772971 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.34

#772971 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #772971

8.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##772971	#FFFFFF	#000000	##FFFFFF
##772971	1.00	8.97	2.34	8.97
#FFFFFF	8.97	1.00	21.00	1.00
#000000	2.34	21.00	1.00	21.00
##FFFFFF	8.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#244273

Deuteranopia (green-blind)

#3F4D6F

Tritanopia (blue-blind)

#7C3149

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #772971;
/* rgb */ color: rgb(119, 41, 113);
/* oklch */ color: oklch(42.4% 0.141 330.9);

Tailwind

colors: {
  custom: {
    50: '#a1699a',
    500: '#772971',
    950: '#000000',
  },
}

SCSS

$custom: #772971;
$custom-light: #a1699a;
$custom-dark: #000000;

JSON

{
  "hex": "#772971",
  "rgb": {
    "r": 119,
    "g": 41,
    "b": 113
  },
  "hsl": {
    "h": 304.615,
    "s": 48.75,
    "l": 31.373
  },
  "oklch": {
    "l": 0.4245,
    "c": 0.14113,
    "h": 330.9
  },
  "luminance": 0.067
}

Semantic roles & 50–950 ramp

primary

#772971

secondary

#53A95A

accent

#D85A4F

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F070E

muted

#7F7A7E

Preview Lab

Preview with #772971

Body copy rendered with the generated semantic roles for this colour.

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