#77294A#77294A
#77294A is a dark, moderate pink. Relative luminance 0.060; OKLCH L 40.6% C 0.114 H 357.2°. Best body text is #FFFFFF at 9.54:1 contrast (WCAG AA passes).
Color values
| HEX | #77294A |
|---|---|
| RGB | rgb(119, 41, 74) |
| HSL | hsl(335, 49%, 31%) |
| HSV | hsv(335, 66%, 47%) |
| CMYK | cmyk(0%, 65.5%, 37.8%, 53.3%) |
| CIE-LAB | lab(29.42, 37.37, -2.30) |
| CIE-LCH | lch(29.42, 37.44, 356.48°) |
| OKLab | oklab(40.65% 0.1142 -0.0056) |
| OKLCH | oklch(40.65% 0.114 357.2) |
| XYZ | xyz(9.6373, 6.0033, 7.1285) |
| Luminance | 0.0600 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 4.70
Wine (survey)
#80013F
ΔE00 5.30
Merlot
#730039
ΔE00 5.77
Reddish Purple
#910951
ΔE00 5.97
Mulberry
#920A4E
ΔE00 6.00
Velvet
#750851
ΔE00 6.91
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77294A #297756
analogous
#772971 #77294A #772F29
triadic
#77294A #4A7729 #294A77
tetradic
#77294A #717729 #297756 #2F2977
square
#77294A #717729 #297756 #2F2977
split-complementary
#77294A #29772F #297177
monochromatic
#1C0A11 #49192E #77294A #A53966 #C55685
Accessibility & contrast
On white
9.54
#77294A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.20
#77294A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77294A
9.54:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77294A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77294A | 1.00 | 9.54 | 2.20 | 9.54 |
| #FFFFFF | 9.54 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.20 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.54 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#363C4B
Deuteranopia (green-blind)
#4B4B48
Tritanopia (blue-blind)
#802236
Achromatopsia (no color)
#454545
Design tokens & code
CSS
--color: #77294a; /* rgb */ color: rgb(119, 41, 74); /* oklch */ color: oklch(40.6% 0.114 357.2);
Tailwind
colors: {
custom: {
50: '#a2687c',
500: '#77294a',
950: '#000000',
},
}SCSS
$custom: #77294a; $custom-light: #a2687c; $custom-dark: #000000;
JSON
{
"hex": "#77294a",
"rgb": {
"r": 119,
"g": 41,
"b": 74
},
"hsl": {
"h": 334.615,
"s": 48.75,
"l": 31.373
},
"oklch": {
"l": 0.4065,
"c": 0.1143,
"h": 357.2
},
"luminance": 0.06002
}Semantic roles & 50–950 ramp
primary
#77294A
secondary
#53A985
accent
#D89E4F
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F0609
muted
#7F7A7B