#77281D#77281D

#77281D is a dark, moderate red. Relative luminance 0.055; OKLCH L 39.4% C 0.113 H 30.7°. Best body text is #FFFFFF at 9.97:1 contrast (WCAG AA passes).

Color values

HEX	#77281D
RGB	rgb(119, 40, 29)
HSL	hsl(7, 61%, 29%)
HSV	hsv(7, 76%, 47%)
CMYK	cmyk(0%, 66.4%, 75.6%, 53.3%)
CIE-LAB	lab(28.19, 33.89, 25.46)
CIE-LCH	lch(28.19, 42.39, 36.92°)
OKLab	oklab(39.39% 0.0973 0.0577)
OKLCH	oklch(39.39% 0.113 30.7)
XYZ	xyz(8.5892, 5.5294, 1.7772)
Luminance	0.0553 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77281D #1D6C77

analogous

#771D3F #77281D #77551D

triadic

#77281D #1D7728 #281D77

tetradic

#77281D #3F771D #1D6C77 #551D77

square

#77281D #3F771D #1D6C77 #551D77

split-complementary

#77281D #1D7755 #1D3F77

monochromatic

#190806 #461711 #77281D #A83929 #D0503E

Accessibility & contrast

On white

9.97

#77281D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.11

#77281D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77281D

9.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77281D	#FFFFFF	#000000	##FFFFFF
##77281D	1.00	9.97	2.11	9.97
#FFFFFF	9.97	1.00	21.00	1.00
#000000	2.11	21.00	1.00	21.00
##FFFFFF	9.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E381B

Deuteranopia (green-blind)

#51491A

Tritanopia (blue-blind)

#831426

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #77281d;
/* rgb */ color: rgb(119, 40, 29);
/* oklch */ color: oklch(39.4% 0.113 30.7);

Tailwind

colors: {
  custom: {
    50: '#a56659',
    500: '#77281d',
    950: '#000000',
  },
}

SCSS

$custom: #77281d;
$custom-light: #a56659;
$custom-dark: #000000;

JSON

{
  "hex": "#77281d",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 29
  },
  "hsl": {
    "h": 7.333,
    "s": 60.811,
    "l": 29.02
  },
  "oklch": {
    "l": 0.39391,
    "c": 0.11305,
    "h": 30.7
  },
  "luminance": 0.05528
}

Semantic roles & 50–950 ramp

primary

#77281D

secondary

#459EAB

accent

#D0E444

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #77281D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →