#77271C#77271C

#77271C is a dark, moderate red. Relative luminance 0.055; OKLCH L 39.2% C 0.114 H 30.6°. Best body text is #FFFFFF at 10.04:1 contrast (WCAG AA passes).

Color values

HEX	#77271C
RGB	rgb(119, 39, 28)
HSL	hsl(7, 62%, 29%)
HSV	hsv(7, 76%, 47%)
CMYK	cmyk(0%, 67.2%, 76.5%, 53.3%)
CIE-LAB	lab(28.00, 34.32, 25.86)
CIE-LCH	lch(28.00, 42.97, 37.00°)
OKLab	oklab(39.24% 0.0984 0.0583)
OKLCH	oklch(39.24% 0.114 30.6)
XYZ	xyz(8.5438, 5.4580, 1.7020)
Luminance	0.0546 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77271C #1C6C77

analogous

#771C3F #77271C #77551C

triadic

#77271C #1C7727 #271C77

tetradic

#77271C #3F771C #1C6C77 #551C77

square

#77271C #3F771C #1C6C77 #551C77

split-complementary

#77271C #1C7755 #1C3F77

monochromatic

#190806 #451710 #77271C #A93728 #D14E3C

Accessibility & contrast

On white

10.04

#77271C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#77271C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77271C

10.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77271C	#FFFFFF	#000000	##FFFFFF
##77271C	1.00	10.04	2.09	10.04
#FFFFFF	10.04	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D371A

Deuteranopia (green-blind)

#514919

Tritanopia (blue-blind)

#831225

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #77271c;
/* rgb */ color: rgb(119, 39, 28);
/* oklch */ color: oklch(39.2% 0.114 30.6);

Tailwind

colors: {
  custom: {
    50: '#a56558',
    500: '#77271c',
    950: '#000000',
  },
}

SCSS

$custom: #77271c;
$custom-light: #a56558;
$custom-dark: #000000;

JSON

{
  "hex": "#77271c",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 28
  },
  "hsl": {
    "h": 7.253,
    "s": 61.905,
    "l": 28.824
  },
  "oklch": {
    "l": 0.39243,
    "c": 0.11434,
    "h": 30.6
  },
  "luminance": 0.05457
}

Semantic roles & 50–950 ramp

primary

#77271C

secondary

#449FAB

accent

#D1E543

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #77271C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →