#771C3F#771C3F
#771C3F is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.8% C 0.128 H 2.0°. Best body text is #FFFFFF at 10.38:1 contrast (WCAG AA passes).
Color values
| HEX | #771C3F |
|---|---|
| RGB | rgb(119, 28, 63) |
| HSL | hsl(337, 62%, 29%) |
| HSV | hsv(337, 76%, 47%) |
| CMYK | cmyk(0%, 76.5%, 47.1%, 53.3%) |
| CIE-LAB | lab(27.05, 41.65, 1.58) |
| CIE-LCH | lch(27.05, 41.68, 2.17°) |
| OKLab | oklab(38.78% 0.1277 0.0045) |
| OKLCH | oklch(38.78% 0.128 2) |
| XYZ | xyz(8.9209, 5.1125, 5.2187) |
| Luminance | 0.0511 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 2.97
Merlot
#730039
ΔE00 3.28
Red Purple
#820747
ΔE00 3.70
Mulberry
#920A4E
ΔE00 5.61
Bordeaux
#7B002C
ΔE00 5.87
Reddish Purple
#910951
ΔE00 5.93
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#771C3F #1C7754
analogous
#771C6D #771C3F #77271C
triadic
#771C3F #3F771C #1C3F77
tetradic
#771C3F #6D771C #1C7754 #271C77
square
#771C3F #6D771C #1C7754 #271C77
split-complementary
#771C3F #1C7727 #1C6D77
monochromatic
#19060D #451025 #771C3F #A92859 #D13C76
Accessibility & contrast
On white
10.38
#771C3F on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.02
#771C3F on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #771C3F
10.38:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##771C3F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##771C3F | 1.00 | 10.38 | 2.02 | 10.38 |
| #FFFFFF | 10.38 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.02 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.38 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#313540
Deuteranopia (green-blind)
#49463D
Tritanopia (blue-blind)
#820C2B
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #771c3f; /* rgb */ color: rgb(119, 28, 63); /* oklch */ color: oklch(38.8% 0.128 2.0);
Tailwind
colors: {
custom: {
50: '#a36173',
500: '#771c3f',
950: '#000000',
},
}SCSS
$custom: #771c3f; $custom-light: #a36173; $custom-dark: #000000;
JSON
{
"hex": "#771c3f",
"rgb": {
"r": 119,
"g": 28,
"b": 63
},
"hsl": {
"h": 336.923,
"s": 61.905,
"l": 28.824
},
"oklch": {
"l": 0.38781,
"c": 0.12774,
"h": 2
},
"luminance": 0.05111
}Semantic roles & 50–950 ramp
primary
#771C3F
secondary
#44AB83
accent
#E5A743
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#100508
muted
#7F7A7B