#771C40#771C40

#771C40 is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.8% C 0.128 H 1.3°. Best body text is #FFFFFF at 10.37:1 contrast (WCAG AA passes).

Color values

HEX	#771C40
RGB	rgb(119, 28, 64)
HSL	hsl(336, 62%, 29%)
HSV	hsv(336, 76%, 47%)
CMYK	cmyk(0%, 76.5%, 46.2%, 53.3%)
CIE-LAB	lab(27.08, 41.76, 0.95)
CIE-LCH	lch(27.08, 41.77, 1.31°)
OKLab	oklab(38.82% 0.128 0.0029)
OKLCH	oklch(38.82% 0.128 1.3)
XYZ	xyz(8.9491, 5.1238, 5.3672)
Luminance	0.0512 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771C40 #1C7753

analogous

#771C6E #771C40 #77261C

triadic

#771C40 #40771C #1C4077

tetradic

#771C40 #6E771C #1C7753 #261C77

square

#771C40 #6E771C #1C7753 #261C77

split-complementary

#771C40 #1C7726 #1C6E77

monochromatic

#19060D #451025 #771C40 #A9285B #D13C77

Accessibility & contrast

On white

10.37

#771C40 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.02

#771C40 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771C40

10.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771C40	#FFFFFF	#000000	##FFFFFF
##771C40	1.00	10.37	2.02	10.37
#FFFFFF	10.37	1.00	21.00	1.00
#000000	2.02	21.00	1.00	21.00
##FFFFFF	10.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#303541

Deuteranopia (green-blind)

#49463E

Tritanopia (blue-blind)

#820D2B

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #771c40;
/* rgb */ color: rgb(119, 28, 64);
/* oklch */ color: oklch(38.8% 0.128 1.3);

Tailwind

colors: {
  custom: {
    50: '#a36174',
    500: '#771c40',
    950: '#000000',
  },
}

SCSS

$custom: #771c40;
$custom-light: #a36174;
$custom-dark: #000000;

JSON

{
  "hex": "#771c40",
  "rgb": {
    "r": 119,
    "g": 28,
    "b": 64
  },
  "hsl": {
    "h": 336.264,
    "s": 61.905,
    "l": 28.824
  },
  "oklch": {
    "l": 0.38815,
    "c": 0.12807,
    "h": 1.3
  },
  "luminance": 0.05123
}

Semantic roles & 50–950 ramp

primary

#771C40

secondary

#44AB82

accent

#E5A543

background

#FAF6F7

surface

#F4EBED

border

#CEC6C8

text

#100508

muted

#7F7A7B

Preview Lab

Preview with #771C40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →