#7723D4#7723D4

#7723D4 is a mid, highly saturated violet. Relative luminance 0.099; OKLCH L 49.3% C 0.241 H 297.8°. Best body text is #FFFFFF at 7.06:1 contrast (WCAG AA passes).

Color values

HEX	#7723D4
RGB	rgb(119, 35, 212)
HSL	hsl(268, 72%, 48%)
HSV	hsv(268, 83%, 83%)
CMYK	cmyk(43.9%, 83.5%, 0%, 16.9%)
CIE-LAB	lab(37.62, 66.71, -74.32)
CIE-LCH	lch(37.62, 99.87, 311.91°)
OKLab	oklab(49.32% 0.1124 -0.2129)
OKLCH	oklch(49.32% 0.241 297.8)
XYZ	xyz(20.0893, 9.8771, 63.1226)
Luminance	0.0988 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7723D4 #80D423

analogous

#2327D4 #7723D4 #CF23D4

triadic

#7723D4 #D47723 #23D477

tetradic

#7723D4 #D42327 #80D423 #23D4CF

square

#7723D4 #D42327 #80D423 #23D4CF

split-complementary

#7723D4 #D4CF23 #27D423

monochromatic

#3C126B #5A1A9F #7723D4 #9652E2 #B686EB

Accessibility & contrast

On white

7.06

#7723D4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.98

#7723D4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7723D4

7.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7723D4	#FFFFFF	#000000	##FFFFFF
##7723D4	1.00	7.06	2.98	7.06
#FFFFFF	7.06	1.00	21.00	1.00
#000000	2.98	21.00	1.00	21.00
##FFFFFF	7.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059D9

Deuteranopia (green-blind)

#0057D1

Tritanopia (blue-blind)

#5E587F

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #7723d4;
/* rgb */ color: rgb(119, 35, 212);
/* oklch */ color: oklch(49.3% 0.241 297.8);

Tailwind

colors: {
  custom: {
    50: '#a76be3',
    500: '#7723d4',
    950: '#000000',
  },
}

SCSS

$custom: #7723d4;
$custom-light: #a76be3;
$custom-dark: #000000;

JSON

{
  "hex": "#7723d4",
  "rgb": {
    "r": 119,
    "g": 35,
    "b": 212
  },
  "hsl": {
    "h": 268.475,
    "s": 71.66,
    "l": 48.431
  },
  "oklch": {
    "l": 0.4932,
    "c": 0.24076,
    "h": 297.8
  },
  "luminance": 0.09877
}

Semantic roles & 50–950 ramp

primary

#7723D4

secondary

#ACD47E

accent

#EE3999

background

#FBF6FE

surface

#F6ECFC

border

#D0C7D5

text

#110716

muted

#807A84

Preview Lab

Preview with #7723D4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →