#733BAE#733BAE

#733BAE is a mid, vivid violet. Relative luminance 0.098; OKLCH L 48.2% C 0.176 H 302.6°. Best body text is #FFFFFF at 7.08:1 contrast (WCAG AA passes).

Color values

HEX	#733BAE
RGB	rgb(115, 59, 174)
HSL	hsl(269, 49%, 46%)
HSV	hsv(269, 66%, 68%)
CMYK	cmyk(33.9%, 66.1%, 0%, 31.8%)
CIE-LAB	lab(37.53, 46.89, -52.21)
CIE-LCH	lch(37.53, 70.18, 311.92°)
OKLab	oklab(48.19% 0.095 -0.1483)
OKLCH	oklch(48.19% 0.176 302.6)
XYZ	xyz(16.2724, 9.8287, 41.0760)
Luminance	0.0983 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733BAE #76AE3B

analogous

#3B3DAE #733BAE #AC3BAE

triadic

#733BAE #AE733B #3BAE73

tetradic

#733BAE #AE3B3D #76AE3B #3BAEAC

square

#733BAE #AE3B3D #76AE3B #3BAEAC

split-complementary

#733BAE #AEAC3B #3DAE3B

monochromatic

#371C53 #552C80 #733BAE #925EC8 #B18CD8

Accessibility & contrast

On white

7.08

#733BAE on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.97

#733BAE on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733BAE

7.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733BAE	#FFFFFF	#000000	##FFFFFF
##733BAE	1.00	7.08	2.97	7.08
#FFFFFF	7.08	1.00	21.00	1.00
#000000	2.97	21.00	1.00	21.00
##FFFFFF	7.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057B2

Deuteranopia (green-blind)

#0D58AC

Tritanopia (blue-blind)

#67546F

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #733bae;
/* rgb */ color: rgb(115, 59, 174);
/* oklch */ color: oklch(48.2% 0.176 302.6);

Tailwind

colors: {
  custom: {
    50: '#a075c7',
    500: '#733bae',
    950: '#000000',
  },
}

SCSS

$custom: #733bae;
$custom-light: #a075c7;
$custom-dark: #000000;

JSON

{
  "hex": "#733bae",
  "rgb": {
    "r": 115,
    "g": 59,
    "b": 174
  },
  "hsl": {
    "h": 269.217,
    "s": 49.356,
    "l": 45.686
  },
  "oklch": {
    "l": 0.48194,
    "c": 0.17613,
    "h": 302.6
  },
  "luminance": 0.09829
}

Semantic roles & 50–950 ramp

primary

#733BAE

secondary

#A3C282

accent

#D94F96

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #733BAE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →