#77231C#77231C
#77231C is a dark, moderate red. Relative luminance 0.052; OKLCH L 38.7% C 0.119 H 28.5°. Best body text is #FFFFFF at 10.29:1 contrast (WCAG AA passes).
Color values
| HEX | #77231C |
|---|---|
| RGB | rgb(119, 35, 28) |
| HSL | hsl(5, 62%, 29%) |
| HSV | hsv(5, 76%, 47%) |
| CMYK | cmyk(0%, 70.6%, 76.5%, 53.3%) |
| CIE-LAB | lab(27.32, 36.15, 25.10) |
| CIE-LCH | lch(27.32, 44.01, 34.77°) |
| OKLab | oklab(38.73% 0.1041 0.0566) |
| OKLCH | oklch(38.73% 0.119 28.5) |
| XYZ | xyz(8.4193, 5.2091, 1.6605) |
| Luminance | 0.0521 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 4.60
Blood
#770001
ΔE00 5.20
Crimson (survey)
#8C000F
ΔE00 5.49
Maroon
#800000
ΔE00 5.69
Indian Red
#850E04
ΔE00 5.70
Dark Red
#840000
ΔE00 6.01
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77231C #1C7077
analogous
#771C43 #77231C #77511C
triadic
#77231C #1C7723 #231C77
tetradic
#77231C #43771C #1C7077 #511C77
square
#77231C #43771C #1C7077 #511C77
split-complementary
#77231C #1C7751 #1C4377
monochromatic
#190706 #451410 #77231C #A93228 #D1483C
Accessibility & contrast
On white
10.29
#77231C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.04
#77231C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77231C
10.29:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77231C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77231C | 1.00 | 10.29 | 2.04 | 10.29 |
| #FFFFFF | 10.29 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.04 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.29 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3B351B
Deuteranopia (green-blind)
#504719
Tritanopia (blue-blind)
#830A22
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #77231c; /* rgb */ color: rgb(119, 35, 28); /* oklch */ color: oklch(38.7% 0.119 28.5);
Tailwind
colors: {
custom: {
50: '#a56358',
500: '#77231c',
950: '#000000',
},
}SCSS
$custom: #77231c; $custom-light: #a56358; $custom-dark: #000000;
JSON
{
"hex": "#77231c",
"rgb": {
"r": 119,
"g": 35,
"b": 28
},
"hsl": {
"h": 4.615,
"s": 61.905,
"l": 28.824
},
"oklch": {
"l": 0.38733,
"c": 0.11852,
"h": 28.5
},
"luminance": 0.05208
}Semantic roles & 50–950 ramp
primary
#77231C
secondary
#44A3AB
accent
#D9E543
background
#FAF6F5
surface
#F4EBE9
border
#CEC6C5
text
#110603
muted
#807A78