#771C43#771C43
#771C43 is a dark, vivid pink. Relative luminance 0.052; OKLCH L 38.9% C 0.129 H 359.1°. Best body text is #FFFFFF at 10.34:1 contrast (WCAG AA passes).
Color values
| HEX | #771C43 |
|---|---|
| RGB | rgb(119, 28, 67) |
| HSL | hsl(334, 62%, 29%) |
| HSV | hsv(334, 76%, 47%) |
| CMYK | cmyk(0%, 76.5%, 43.7%, 53.3%) |
| CIE-LAB | lab(27.18, 42.08, -0.92) |
| CIE-LCH | lch(27.18, 42.09, 358.74°) |
| OKLab | oklab(38.92% 0.1291 -0.0019) |
| OKLCH | oklch(38.92% 0.129 359.1) |
| XYZ | xyz(9.0368, 5.1588, 5.8290) |
| Luminance | 0.0516 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 2.96
Wine (survey)
#80013F
ΔE00 3.04
Merlot
#730039
ΔE00 3.29
Mulberry
#920A4E
ΔE00 5.25
Reddish Purple
#910951
ΔE00 5.32
Velvet
#750851
ΔE00 6.29
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#771C43 #1C7750
analogous
#771C71 #771C43 #77231C
triadic
#771C43 #43771C #1C4377
tetradic
#771C43 #71771C #1C7750 #231C77
square
#771C43 #71771C #1C7750 #231C77
split-complementary
#771C43 #1C7723 #1C7177
monochromatic
#19060E #451027 #771C43 #A9285F #D13C7C
Accessibility & contrast
On white
10.34
#771C43 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.03
#771C43 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #771C43
10.34:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##771C43 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##771C43 | 1.00 | 10.34 | 2.03 | 10.34 |
| #FFFFFF | 10.34 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.03 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.34 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2F3544
Deuteranopia (green-blind)
#484741
Tritanopia (blue-blind)
#810F2D
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #771c43; /* rgb */ color: rgb(119, 28, 67); /* oklch */ color: oklch(38.9% 0.129 359.1);
Tailwind
colors: {
custom: {
50: '#a36177',
500: '#771c43',
950: '#000000',
},
}SCSS
$custom: #771c43; $custom-light: #a36177; $custom-dark: #000000;
JSON
{
"hex": "#771c43",
"rgb": {
"r": 119,
"g": 28,
"b": 67
},
"hsl": {
"h": 334.286,
"s": 61.905,
"l": 28.824
},
"oklch": {
"l": 0.38919,
"c": 0.12914,
"h": 359.1
},
"luminance": 0.05158
}Semantic roles & 50–950 ramp
primary
#771C43
secondary
#44AB7F
accent
#E59F43
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#100508
muted
#7F7A7B