#77231B#77231B

#77231B is a dark, moderate red. Relative luminance 0.052; OKLCH L 38.7% C 0.119 H 29.1°. Best body text is #FFFFFF at 10.29:1 contrast (WCAG AA passes).

Color values

HEX	#77231B
RGB	rgb(119, 35, 27)
HSL	hsl(5, 63%, 29%)
HSV	hsv(5, 77%, 47%)
CMYK	cmyk(0%, 70.6%, 77.3%, 53.3%)
CIE-LAB	lab(27.31, 36.10, 25.70)
CIE-LCH	lch(27.31, 44.32, 35.44°)
OKLab	oklab(38.72% 0.1037 0.0577)
OKLCH	oklch(38.72% 0.119 29.1)
XYZ	xyz(8.4075, 5.2044, 1.5985)
Luminance	0.0520 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77231B #1B6F77

analogous

#771B41 #77231B #77511B

triadic

#77231B #1B7723 #231B77

tetradic

#77231B #41771B #1B6F77 #511B77

square

#77231B #41771B #1B6F77 #511B77

split-complementary

#77231B #1B7751 #1B4177

monochromatic

#190706 #451410 #77231B #A93226 #D2473A

Accessibility & contrast

On white

10.29

#77231B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.04

#77231B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77231B

10.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77231B	#FFFFFF	#000000	##FFFFFF
##77231B	1.00	10.29	2.04	10.29
#FFFFFF	10.29	1.00	21.00	1.00
#000000	2.04	21.00	1.00	21.00
##FFFFFF	10.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3B3519

Deuteranopia (green-blind)

#504718

Tritanopia (blue-blind)

#830922

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #77231b;
/* rgb */ color: rgb(119, 35, 27);
/* oklch */ color: oklch(38.7% 0.119 29.1);

Tailwind

colors: {
  custom: {
    50: '#a56358',
    500: '#77231b',
    950: '#000000',
  },
}

SCSS

$custom: #77231b;
$custom-light: #a56358;
$custom-dark: #000000;

JSON

{
  "hex": "#77231b",
  "rgb": {
    "r": 119,
    "g": 35,
    "b": 27
  },
  "hsl": {
    "h": 5.217,
    "s": 63.014,
    "l": 28.627
  },
  "oklch": {
    "l": 0.38719,
    "c": 0.1187,
    "h": 29.1
  },
  "luminance": 0.05203
}

Semantic roles & 50–950 ramp

primary

#77231B

secondary

#42A2AB

accent

#D8E642

background

#FAF6F5

surface

#F5EBE9

border

#CFC6C5

text

#110603

muted

#807A78

Preview Lab

Preview with #77231B

Body copy rendered with the generated semantic roles for this colour.

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