#7720AD#7720AD

#7720AD is a mid, highly saturated violet. Relative luminance 0.080; OKLCH L 45.7% C 0.207 H 307.8°. Best body text is #FFFFFF at 8.09:1 contrast (WCAG AA passes).

Color values

HEX	#7720AD
RGB	rgb(119, 32, 173)
HSL	hsl(277, 69%, 40%)
HSV	hsv(277, 82%, 68%)
CMYK	cmyk(31.2%, 81.5%, 0%, 32.2%)
CIE-LAB	lab(33.93, 58.95, -57.45)
CIE-LCH	lch(33.93, 82.31, 315.74°)
OKLab	oklab(45.73% 0.1266 -0.1634)
OKLCH	oklch(45.73% 0.207 307.8)
XYZ	xyz(15.6655, 7.9723, 40.2406)
Luminance	0.0797 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7720AD #56AD20

analogous

#3020AD #7720AD #AD209C

triadic

#7720AD #AD7720 #20AD77

tetradic

#7720AD #AD3020 #56AD20 #209CAD

square

#7720AD #AD3020 #56AD20 #209CAD

split-complementary

#7720AD #9CAD20 #20AD30

monochromatic

#300D46 #531679 #7720AD #9931D9 #B265E2

Accessibility & contrast

On white

8.09

#7720AD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.59

#7720AD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7720AD

8.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7720AD	#FFFFFF	#000000	##FFFFFF
##7720AD	1.00	8.09	2.59	8.09
#FFFFFF	8.09	1.00	21.00	1.00
#000000	2.59	21.00	1.00	21.00
##FFFFFF	8.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004DB1

Deuteranopia (green-blind)

#0050AA

Tritanopia (blue-blind)

#6E4668

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #7720ad;
/* rgb */ color: rgb(119, 32, 173);
/* oklch */ color: oklch(45.7% 0.207 307.8);

Tailwind

colors: {
  custom: {
    50: '#a467c6',
    500: '#7720ad',
    950: '#000000',
  },
}

SCSS

$custom: #7720ad;
$custom-light: #a467c6;
$custom-dark: #000000;

JSON

{
  "hex": "#7720ad",
  "rgb": {
    "r": 119,
    "g": 32,
    "b": 173
  },
  "hsl": {
    "h": 277.021,
    "s": 68.78,
    "l": 40.196
  },
  "oklch": {
    "l": 0.45729,
    "c": 0.20672,
    "h": 307.8
  },
  "luminance": 0.07972
}

Semantic roles & 50–950 ramp

primary

#7720AD

secondary

#88C861

accent

#EC3C7F

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7720AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →