#771F78#771F78

#771F78 is a dark, vivid purple. Relative luminance 0.063; OKLCH L 41.8% C 0.160 H 327.5°. Best body text is #FFFFFF at 9.33:1 contrast (WCAG AA passes).

Color values

HEX	#771F78
RGB	rgb(119, 31, 120)
HSL	hsl(299, 59%, 30%)
HSV	hsv(299, 74%, 47%)
CMYK	cmyk(0.8%, 74.2%, 0%, 52.9%)
CIE-LAB	lab(30.06, 48.69, -31.10)
CIE-LCH	lch(30.06, 57.78, 327.43°)
OKLab	oklab(41.81% 0.1353 -0.0862)
OKLCH	oklch(41.81% 0.16 327.5)
XYZ	xyz(11.4877, 6.2588, 18.3687)
Luminance	0.0626 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771F78 #20781F

analogous

#4B1F78 #771F78 #781F4D

triadic

#771F78 #78771F #1F7877

tetradic

#771F78 #784B1F #20781F #1F4D78

square

#771F78 #784B1F #20781F #1F4D78

split-complementary

#771F78 #4D781F #1F784B

monochromatic

#180618 #471247 #771F78 #A72CA9 #CD43CE

Accessibility & contrast

On white

9.33

#771F78 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.25

#771F78 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771F78

9.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771F78	#FFFFFF	#000000	##FFFFFF
##771F78	1.00	9.33	2.25	9.33
#FFFFFF	9.33	1.00	21.00	1.00
#000000	2.25	21.00	1.00	21.00
##FFFFFF	9.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0D407A

Deuteranopia (green-blind)

#364B76

Tritanopia (blue-blind)

#7B2D49

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #771f78;
/* rgb */ color: rgb(119, 31, 120);
/* oklch */ color: oklch(41.8% 0.160 327.5);

Tailwind

colors: {
  custom: {
    50: '#a1649f',
    500: '#771f78',
    950: '#000000',
  },
}

SCSS

$custom: #771f78;
$custom-light: #a1649f;
$custom-dark: #000000;

JSON

{
  "hex": "#771f78",
  "rgb": {
    "r": 119,
    "g": 31,
    "b": 120
  },
  "hsl": {
    "h": 299.326,
    "s": 58.94,
    "l": 29.608
  },
  "oklch": {
    "l": 0.41812,
    "c": 0.16047,
    "h": 327.5
  },
  "luminance": 0.06258
}

Semantic roles & 50–950 ramp

primary

#771F78

secondary

#48AB47

accent

#E24647

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #771F78

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →