#732673#732673

#732673 is a dark, vivid purple. Relative luminance 0.063; OKLCH L 41.6% C 0.145 H 327.8°. Best body text is #FFFFFF at 9.32:1 contrast (WCAG AA passes).

Color values

HEX	#732673
RGB	rgb(115, 38, 115)
HSL	hsl(300, 50%, 30%)
HSV	hsv(300, 67%, 45%)
CMYK	cmyk(0%, 67%, 0%, 54.9%)
CIE-LAB	lab(30.08, 43.97, -27.93)
CIE-LCH	lch(30.08, 52.10, 327.58°)
OKLab	oklab(41.6% 0.1225 -0.0772)
OKLCH	oklch(41.6% 0.145 327.8)
XYZ	xyz(10.8577, 6.2696, 16.8546)
Luminance	0.0627 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732673 #267326

analogous

#4C2673 #732673 #73264D

triadic

#732673 #737326 #267373

tetradic

#732673 #734D26 #267326 #264C73

square

#732673 #734D26 #267326 #264C73

split-complementary

#732673 #4D7326 #26734D

monochromatic

#170817 #451745 #732673 #A135A1 #C54FC5

Accessibility & contrast

On white

9.32

#732673 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.25

#732673 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732673

9.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732673	#FFFFFF	#000000	##FFFFFF
##732673	1.00	9.32	2.25	9.32
#FFFFFF	9.32	1.00	21.00	1.00
#000000	2.25	21.00	1.00	21.00
##FFFFFF	9.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1C4075

Deuteranopia (green-blind)

#394A71

Tritanopia (blue-blind)

#773049

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #732673;
/* rgb */ color: rgb(115, 38, 115);
/* oklch */ color: oklch(41.6% 0.145 327.8);

Tailwind

colors: {
  custom: {
    50: '#9e679b',
    500: '#732673',
    950: '#000000',
  },
}

SCSS

$custom: #732673;
$custom-light: #9e679b;
$custom-dark: #000000;

JSON

{
  "hex": "#732673",
  "rgb": {
    "r": 115,
    "g": 38,
    "b": 115
  },
  "hsl": {
    "h": 300,
    "s": 50.327,
    "l": 30
  },
  "oklch": {
    "l": 0.41604,
    "c": 0.14482,
    "h": 327.8
  },
  "luminance": 0.06269
}

Semantic roles & 50–950 ramp

primary

#732673

secondary

#4FA64F

accent

#DA4E4E

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #732673

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →