#771F74#771F74

#771F74 is a dark, vivid purple. Relative luminance 0.062; OKLCH L 41.6% C 0.157 H 329.4°. Best body text is #FFFFFF at 9.41:1 contrast (WCAG AA passes).

Color values

HEX	#771F74
RGB	rgb(119, 31, 116)
HSL	hsl(302, 59%, 29%)
HSV	hsv(302, 74%, 47%)
CMYK	cmyk(0%, 73.9%, 2.5%, 53.3%)
CIE-LAB	lab(29.82, 47.99, -28.94)
CIE-LCH	lch(29.82, 56.04, 328.91°)
OKLab	oklab(41.57% 0.1353 -0.0799)
OKLCH	oklch(41.57% 0.157 329.4)
XYZ	xyz(11.2500, 6.1637, 17.1168)
Luminance	0.0616 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771F74 #1F7722

analogous

#4E1F77 #771F74 #771F48

triadic

#771F74 #74771F #1F7477

tetradic

#771F74 #774E1F #1F7722 #1F4877

square

#771F74 #774E1F #1F7722 #1F4877

split-complementary

#771F74 #48771F #1F774E

monochromatic

#180618 #461245 #771F74 #A82CA3 #CE43C9

Accessibility & contrast

On white

9.41

#771F74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.23

#771F74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771F74

9.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771F74	#FFFFFF	#000000	##FFFFFF
##771F74	1.00	9.41	2.23	9.41
#FFFFFF	9.41	1.00	21.00	1.00
#000000	2.23	21.00	1.00	21.00
##FFFFFF	9.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#133F76

Deuteranopia (green-blind)

#384A72

Tritanopia (blue-blind)

#7B2B47

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #771f74;
/* rgb */ color: rgb(119, 31, 116);
/* oklch */ color: oklch(41.6% 0.157 329.4);

Tailwind

colors: {
  custom: {
    50: '#a1649c',
    500: '#771f74',
    950: '#000000',
  },
}

SCSS

$custom: #771f74;
$custom-light: #a1649c;
$custom-dark: #000000;

JSON

{
  "hex": "#771f74",
  "rgb": {
    "r": 119,
    "g": 31,
    "b": 116
  },
  "hsl": {
    "h": 302.045,
    "s": 58.667,
    "l": 29.412
  },
  "oklch": {
    "l": 0.41568,
    "c": 0.15713,
    "h": 329.4
  },
  "luminance": 0.06163
}

Semantic roles & 50–950 ramp

primary

#771F74

secondary

#47AB4B

accent

#E24B46

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #771F74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →