#771F73#771F73

#771F73 is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.5% C 0.156 H 329.9°. Best body text is #FFFFFF at 9.43:1 contrast (WCAG AA passes).

Color values

HEX	#771F73
RGB	rgb(119, 31, 115)
HSL	hsl(303, 59%, 29%)
HSV	hsv(303, 74%, 47%)
CMYK	cmyk(0%, 73.9%, 3.4%, 53.3%)
CIE-LAB	lab(29.76, 47.81, -28.39)
CIE-LCH	lch(29.76, 55.61, 329.30°)
OKLab	oklab(41.51% 0.1353 -0.0783)
OKLCH	oklch(41.51% 0.156 329.9)
XYZ	xyz(11.1922, 6.1406, 16.8121)
Luminance	0.0614 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771F73 #1F7723

analogous

#4F1F77 #771F73 #771F47

triadic

#771F73 #73771F #1F7377

tetradic

#771F73 #774F1F #1F7723 #1F4777

square

#771F73 #774F1F #1F7723 #1F4777

split-complementary

#771F73 #47771F #1F774F

monochromatic

#180617 #461244 #771F73 #A82CA2 #CE43C8

Accessibility & contrast

On white

9.43

#771F73 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.23

#771F73 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771F73

9.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771F73	#FFFFFF	#000000	##FFFFFF
##771F73	1.00	9.43	2.23	9.43
#FFFFFF	9.43	1.00	21.00	1.00
#000000	2.23	21.00	1.00	21.00
##FFFFFF	9.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#153E75

Deuteranopia (green-blind)

#394A71

Tritanopia (blue-blind)

#7C2A47

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #771f73;
/* rgb */ color: rgb(119, 31, 115);
/* oklch */ color: oklch(41.5% 0.156 329.9);

Tailwind

colors: {
  custom: {
    50: '#a1649b',
    500: '#771f73',
    950: '#000000',
  },
}

SCSS

$custom: #771f73;
$custom-light: #a1649b;
$custom-dark: #000000;

JSON

{
  "hex": "#771f73",
  "rgb": {
    "r": 119,
    "g": 31,
    "b": 115
  },
  "hsl": {
    "h": 302.727,
    "s": 58.667,
    "l": 29.412
  },
  "oklch": {
    "l": 0.41509,
    "c": 0.15631,
    "h": 329.9
  },
  "luminance": 0.0614
}

Semantic roles & 50–950 ramp

primary

#771F73

secondary

#47AB4C

accent

#E24D46

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #771F73

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →