#73266E#73266E

#73266E is a dark, vivid purple. Relative luminance 0.062; OKLCH L 41.3% C 0.140 H 330.5°. Best body text is #FFFFFF at 9.41:1 contrast (WCAG AA passes).

Color values

HEX	#73266E
RGB	rgb(115, 38, 110)
HSL	hsl(304, 50%, 30%)
HSV	hsv(304, 67%, 45%)
CMYK	cmyk(0%, 67%, 4.3%, 54.9%)
CIE-LAB	lab(29.81, 43.06, -25.18)
CIE-LCH	lch(29.81, 49.88, 329.68°)
OKLab	oklab(41.32% 0.1222 -0.0692)
OKLCH	oklch(41.32% 0.14 330.5)
XYZ	xyz(10.5778, 6.1576, 15.3802)
Luminance	0.0616 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73266E #26732B

analogous

#512673 #73266E #732648

triadic

#73266E #6E7326 #266E73

tetradic

#73266E #735126 #26732B #264873

square

#73266E #735126 #26732B #264873

split-complementary

#73266E #487326 #267351

monochromatic

#170816 #451742 #73266E #A1359A #C54FBD

Accessibility & contrast

On white

9.41

#73266E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.23

#73266E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73266E

9.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73266E	#FFFFFF	#000000	##FFFFFF
##73266E	1.00	9.41	2.23	9.41
#FFFFFF	9.41	1.00	21.00	1.00
#000000	2.23	21.00	1.00	21.00
##FFFFFF	9.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#203F70

Deuteranopia (green-blind)

#3B4A6C

Tritanopia (blue-blind)

#772E46

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #73266e;
/* rgb */ color: rgb(115, 38, 110);
/* oklch */ color: oklch(41.3% 0.140 330.5);

Tailwind

colors: {
  custom: {
    50: '#9e6798',
    500: '#73266e',
    950: '#000000',
  },
}

SCSS

$custom: #73266e;
$custom-light: #9e6798;
$custom-dark: #000000;

JSON

{
  "hex": "#73266e",
  "rgb": {
    "r": 115,
    "g": 38,
    "b": 110
  },
  "hsl": {
    "h": 303.896,
    "s": 50.327,
    "l": 30
  },
  "oklch": {
    "l": 0.41315,
    "c": 0.14042,
    "h": 330.5
  },
  "luminance": 0.06157
}

Semantic roles & 50–950 ramp

primary

#73266E

secondary

#4FA655

accent

#DA574E

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060D

muted

#7F7A7E

Preview Lab

Preview with #73266E

Body copy rendered with the generated semantic roles for this colour.

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