#771F72#771F72

#771F72 is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.4% C 0.155 H 330.4°. Best body text is #FFFFFF at 9.44:1 contrast (WCAG AA passes).

Color values

HEX	#771F72
RGB	rgb(119, 31, 114)
HSL	hsl(303, 59%, 29%)
HSV	hsv(303, 74%, 47%)
CMYK	cmyk(0%, 73.9%, 4.2%, 53.3%)
CIE-LAB	lab(29.71, 47.64, -27.84)
CIE-LCH	lch(29.71, 55.18, 329.69°)
OKLab	oklab(41.45% 0.1352 -0.0768)
OKLCH	oklch(41.45% 0.155 330.4)
XYZ	xyz(11.1350, 6.1177, 16.5107)
Luminance	0.0612 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771F72 #1F7724

analogous

#501F77 #771F72 #771F46

triadic

#771F72 #72771F #1F7277

tetradic

#771F72 #77501F #1F7724 #1F4677

square

#771F72 #77501F #1F7724 #1F4677

split-complementary

#771F72 #46771F #1F7750

monochromatic

#180617 #461243 #771F72 #A82CA1 #CE43C6

Accessibility & contrast

On white

9.44

#771F72 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.22

#771F72 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771F72

9.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771F72	#FFFFFF	#000000	##FFFFFF
##771F72	1.00	9.44	2.22	9.44
#FFFFFF	9.44	1.00	21.00	1.00
#000000	2.22	21.00	1.00	21.00
##FFFFFF	9.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#163E74

Deuteranopia (green-blind)

#394A70

Tritanopia (blue-blind)

#7C2A46

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #771f72;
/* rgb */ color: rgb(119, 31, 114);
/* oklch */ color: oklch(41.4% 0.155 330.4);

Tailwind

colors: {
  custom: {
    50: '#a1649b',
    500: '#771f72',
    950: '#000000',
  },
}

SCSS

$custom: #771f72;
$custom-light: #a1649b;
$custom-dark: #000000;

JSON

{
  "hex": "#771f72",
  "rgb": {
    "r": 119,
    "g": 31,
    "b": 114
  },
  "hsl": {
    "h": 303.409,
    "s": 58.667,
    "l": 29.412
  },
  "oklch": {
    "l": 0.41449,
    "c": 0.15549,
    "h": 330.4
  },
  "luminance": 0.06117
}

Semantic roles & 50–950 ramp

primary

#771F72

secondary

#47AB4D

accent

#E24F46

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #771F72

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →