#771F70#771F70

#771F70 is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.3% C 0.154 H 331.4°. Best body text is #FFFFFF at 9.48:1 contrast (WCAG AA passes).

Color values

HEX	#771F70
RGB	rgb(119, 31, 112)
HSL	hsl(305, 59%, 29%)
HSV	hsv(305, 74%, 47%)
CMYK	cmyk(0%, 73.9%, 5.9%, 53.3%)
CIE-LAB	lab(29.59, 47.30, -26.75)
CIE-LCH	lch(29.59, 54.34, 330.51°)
OKLab	oklab(41.33% 0.1351 -0.0736)
OKLCH	oklch(41.33% 0.154 331.4)
XYZ	xyz(11.0224, 6.0726, 15.9177)
Luminance	0.0607 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771F70 #1F7726

analogous

#521F77 #771F70 #771F44

triadic

#771F70 #70771F #1F7077

tetradic

#771F70 #77521F #1F7726 #1F4477

square

#771F70 #77521F #1F7726 #1F4477

split-complementary

#771F70 #44771F #1F7752

monochromatic

#180617 #461242 #771F70 #A82C9E #CE43C3

Accessibility & contrast

On white

9.48

#771F70 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.21

#771F70 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771F70

9.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771F70	#FFFFFF	#000000	##FFFFFF
##771F70	1.00	9.48	2.21	9.48
#FFFFFF	9.48	1.00	21.00	1.00
#000000	2.21	21.00	1.00	21.00
##FFFFFF	9.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#183E72

Deuteranopia (green-blind)

#3A4A6E

Tritanopia (blue-blind)

#7C2945

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #771f70;
/* rgb */ color: rgb(119, 31, 112);
/* oklch */ color: oklch(41.3% 0.154 331.4);

Tailwind

colors: {
  custom: {
    50: '#a16499',
    500: '#771f70',
    950: '#000000',
  },
}

SCSS

$custom: #771f70;
$custom-light: #a16499;
$custom-dark: #000000;

JSON

{
  "hex": "#771f70",
  "rgb": {
    "r": 119,
    "g": 31,
    "b": 112
  },
  "hsl": {
    "h": 304.773,
    "s": 58.667,
    "l": 29.412
  },
  "oklch": {
    "l": 0.41332,
    "c": 0.15386,
    "h": 331.4
  },
  "luminance": 0.06072
}

Semantic roles & 50–950 ramp

primary

#771F70

secondary

#47AB4F

accent

#E25246

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #771F70

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →