#771D1F#771D1F

#771D1F is a dark, vivid red. Relative luminance 0.049; OKLCH L 38.1% C 0.124 H 24.2°. Best body text is #FFFFFF at 10.61:1 contrast (WCAG AA passes).

Color values

HEX	#771D1F
RGB	rgb(119, 29, 31)
HSL	hsl(359, 61%, 29%)
HSV	hsv(359, 76%, 47%)
CMYK	cmyk(0%, 75.6%, 73.9%, 53.3%)
CIE-LAB	lab(26.45, 38.81, 22.19)
CIE-LCH	lch(26.45, 44.71, 29.76°)
OKLab	oklab(38.1% 0.1132 0.0509)
OKLCH	oklch(38.1% 0.124 24.2)
XYZ	xyz(8.2954, 4.9008, 1.8052)
Luminance	0.0490 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771D1F #1D7775

analogous

#771D4C #771D1F #77481D

triadic

#771D1F #1F771D #1D1F77

tetradic

#771D1F #4C771D #1D7775 #481D77

square

#771D1F #4C771D #1D7775 #481D77

split-complementary

#771D1F #1D7748 #1D4C77

monochromatic

#190606 #461112 #771D1F #A8292C #D03E42

Accessibility & contrast

On white

10.61

#771D1F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.98

#771D1F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771D1F

10.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771D1F	#FFFFFF	#000000	##FFFFFF
##771D1F	1.00	10.61	1.98	10.61
#FFFFFF	10.61	1.00	21.00	1.00
#000000	1.98	21.00	1.00	21.00
##FFFFFF	10.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#37321E

Deuteranopia (green-blind)

#4E461C

Tritanopia (blue-blind)

#83001F

Achromatopsia (no color)

#3F3F3F

Design tokens & code

CSS

--color: #771d1f;
/* rgb */ color: rgb(119, 29, 31);
/* oklch */ color: oklch(38.1% 0.124 24.2);

Tailwind

colors: {
  custom: {
    50: '#a5605a',
    500: '#771d1f',
    950: '#000000',
  },
}

SCSS

$custom: #771d1f;
$custom-light: #a5605a;
$custom-dark: #000000;

JSON

{
  "hex": "#771d1f",
  "rgb": {
    "r": 119,
    "g": 29,
    "b": 31
  },
  "hsl": {
    "h": 358.667,
    "s": 60.811,
    "l": 29.02
  },
  "oklch": {
    "l": 0.38095,
    "c": 0.12412,
    "h": 24.2
  },
  "luminance": 0.049
}

Semantic roles & 50–950 ramp

primary

#771D1F

secondary

#45ABA9

accent

#E4E044

background

#FAF5F5

surface

#F4EAE9

border

#CEC6C5

text

#110504

muted

#807979

Preview Lab

Preview with #771D1F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →