#771C35#771C35

#771C35 is a dark, vivid pink. Relative luminance 0.050; OKLCH L 38.5% C 0.125 H 9.3°. Best body text is #FFFFFF at 10.49:1 contrast (WCAG AA passes).

Color values

HEX	#771C35
RGB	rgb(119, 28, 53)
HSL	hsl(344, 62%, 29%)
HSV	hsv(344, 76%, 47%)
CMYK	cmyk(0%, 76.5%, 55.5%, 53.3%)
CIE-LAB	lab(26.77, 40.71, 7.93)
CIE-LCH	lch(26.77, 41.48, 11.02°)
OKLab	oklab(38.48% 0.1237 0.0202)
OKLCH	oklch(38.48% 0.125 9.3)
XYZ	xyz(8.6664, 5.0107, 3.8783)
Luminance	0.0501 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771C35 #1C775E

analogous

#771C63 #771C35 #77301C

triadic

#771C35 #35771C #1C3577

tetradic

#771C35 #63771C #1C775E #301C77

square

#771C35 #63771C #1C775E #301C77

split-complementary

#771C35 #1C7730 #1C6377

monochromatic

#19060B #45101F #771C35 #A9284B #D13C65

Accessibility & contrast

On white

10.49

#771C35 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.00

#771C35 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771C35

10.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771C35	#FFFFFF	#000000	##FFFFFF
##771C35	1.00	10.49	2.00	10.49
#FFFFFF	10.49	1.00	21.00	1.00
#000000	2.00	21.00	1.00	21.00
##FFFFFF	10.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#333435

Deuteranopia (green-blind)

#4B4633

Tritanopia (blue-blind)

#820526

Achromatopsia (no color)

#3F3F3F

Design tokens & code

CSS

--color: #771c35;
/* rgb */ color: rgb(119, 28, 53);
/* oklch */ color: oklch(38.5% 0.125 9.3);

Tailwind

colors: {
  custom: {
    50: '#a3616c',
    500: '#771c35',
    950: '#000000',
  },
}

SCSS

$custom: #771c35;
$custom-light: #a3616c;
$custom-dark: #000000;

JSON

{
  "hex": "#771c35",
  "rgb": {
    "r": 119,
    "g": 28,
    "b": 53
  },
  "hsl": {
    "h": 343.516,
    "s": 61.905,
    "l": 28.824
  },
  "oklch": {
    "l": 0.38475,
    "c": 0.12532,
    "h": 9.3
  },
  "luminance": 0.05009
}

Semantic roles & 50–950 ramp

primary

#771C35

secondary

#44AB8F

accent

#E5B843

background

#FAF6F6

surface

#F4EBEB

border

#CEC6C6

text

#100506

muted

#7F7A7A

Preview Lab

Preview with #771C35

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →