#771A73#771A73

#771A73 is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.1% C 0.162 H 330.0°. Best body text is #FFFFFF at 9.63:1 contrast (WCAG AA passes).

Color values

HEX	#771A73
RGB	rgb(119, 26, 115)
HSL	hsl(303, 64%, 28%)
HSV	hsv(303, 78%, 47%)
CMYK	cmyk(0%, 78.2%, 3.4%, 53.3%)
CIE-LAB	lab(29.16, 49.55, -29.35)
CIE-LCH	lch(29.16, 57.59, 329.36°)
OKLab	oklab(41.07% 0.1402 -0.0811)
OKLCH	oklch(41.07% 0.162 330)
XYZ	xyz(11.0716, 5.8994, 16.7719)
Luminance	0.0590 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771A73 #1A771E

analogous

#4C1A77 #771A73 #771A44

triadic

#771A73 #73771A #1A7377

tetradic

#771A73 #774C1A #1A771E #1A4477

square

#771A73 #774C1A #1A771E #1A4477

split-complementary

#771A73 #44771A #1A774C

monochromatic

#190518 #450F42 #771A73 #A925A4 #D338CD

Accessibility & contrast

On white

9.63

#771A73 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.18

#771A73 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771A73

9.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771A73	#FFFFFF	#000000	##FFFFFF
##771A73	1.00	9.63	2.18	9.63
#FFFFFF	9.63	1.00	21.00	1.00
#000000	2.18	21.00	1.00	21.00
##FFFFFF	9.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0C3D75

Deuteranopia (green-blind)

#374971

Tritanopia (blue-blind)

#7C2745

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #771a73;
/* rgb */ color: rgb(119, 26, 115);
/* oklch */ color: oklch(41.1% 0.162 330.0);

Tailwind

colors: {
  custom: {
    50: '#a2629b',
    500: '#771a73',
    950: '#000000',
  },
}

SCSS

$custom: #771a73;
$custom-light: #a2629b;
$custom-dark: #000000;

JSON

{
  "hex": "#771a73",
  "rgb": {
    "r": 119,
    "g": 26,
    "b": 115
  },
  "hsl": {
    "h": 302.581,
    "s": 64.138,
    "l": 28.431
  },
  "oklch": {
    "l": 0.41073,
    "c": 0.16199,
    "h": 330
  },
  "luminance": 0.05899
}

Semantic roles & 50–950 ramp

primary

#771A73

secondary

#41AC46

accent

#E74841

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #771A73

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →