#771740#771740
#771740 is a dark, vivid pink. Relative luminance 0.049; OKLCH L 38.4% C 0.134 H 0.3°. Best body text is #FFFFFF at 10.60:1 contrast (WCAG AA passes).
Color values
| HEX | #771740 |
|---|---|
| RGB | rgb(119, 23, 64) |
| HSL | hsl(334, 68%, 28%) |
| HSV | hsv(334, 81%, 47%) |
| CMYK | cmyk(0%, 80.7%, 46.2%, 53.3%) |
| CIE-LAB | lab(26.47, 43.50, 0.05) |
| CIE-LCH | lch(26.47, 43.50, 0.07°) |
| OKLab | oklab(38.36% 0.1336 0.0006) |
| OKLCH | oklch(38.36% 0.134 0.3) |
| XYZ | xyz(8.8403, 4.9061, 5.3309) |
| Luminance | 0.0491 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 2.39
Merlot
#730039
ΔE00 2.51
Red Purple
#820747
ΔE00 2.84
Mulberry
#920A4E
ΔE00 5.30
Reddish Purple
#910951
ΔE00 5.46
Bordeaux
#7B002C
ΔE00 6.39
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#771740 #17774E
analogous
#771770 #771740 #771E17
triadic
#771740 #407717 #174077
tetradic
#771740 #707717 #17774E #1E1777
square
#771740 #707717 #17774E #1E1777
split-complementary
#771740 #17771E #177077
monochromatic
#1A050E #440D24 #771740 #AA215C #D73178
Accessibility & contrast
On white
10.60
#771740 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.98
#771740 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #771740
10.60:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##771740 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##771740 | 1.00 | 10.60 | 1.98 | 10.60 |
| #FFFFFF | 10.60 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.98 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.60 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2D3341
Deuteranopia (green-blind)
#47453E
Tritanopia (blue-blind)
#820429
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #771740; /* rgb */ color: rgb(119, 23, 64); /* oklch */ color: oklch(38.4% 0.134 0.3);
Tailwind
colors: {
custom: {
50: '#a35f74',
500: '#771740',
950: '#000000',
},
}SCSS
$custom: #771740; $custom-light: #a35f74; $custom-dark: #000000;
JSON
{
"hex": "#771740",
"rgb": {
"r": 119,
"g": 23,
"b": 64
},
"hsl": {
"h": 334.375,
"s": 67.606,
"l": 27.843
},
"oklch": {
"l": 0.3836,
"c": 0.13362,
"h": 0.3
},
"luminance": 0.04905
}Semantic roles & 50–950 ramp
primary
#771740
secondary
#3EAC7D
accent
#EAA13D
background
#FAF5F7
surface
#F4EAED
border
#CEC6C8
text
#100508
muted
#7F797B