#7544BD#7544BD

#7544BD is a mid, vivid violet. Relative luminance 0.116; OKLCH L 50.8% C 0.182 H 298.3°. Best body text is #FFFFFF at 6.33:1 contrast (WCAG AA passes).

Color values

HEX	#7544BD
RGB	rgb(117, 68, 189)
HSL	hsl(264, 48%, 50%)
HSV	hsv(264, 64%, 74%)
CMYK	cmyk(38.1%, 64%, 0%, 25.9%)
CIE-LAB	lab(40.56, 46.44, -56.16)
CIE-LCH	lch(40.56, 72.87, 309.59°)
OKLab	oklab(50.77% 0.0861 -0.1599)
OKLCH	oklch(50.77% 0.182 298.3)
XYZ	xyz(18.5862, 11.5900, 49.3921)
Luminance	0.1159 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7544BD #8CBD44

analogous

#444FBD #7544BD #B244BD

triadic

#7544BD #BD7544 #44BD75

tetradic

#7544BD #BD444F #8CBD44 #44BDB2

square

#7544BD #BD444F #8CBD44 #44BDB2

split-complementary

#7544BD #BDB244 #4FBD44

monochromatic

#3D2363 #593391 #7544BD #9671CD #B89EDD

Accessibility & contrast

On white

6.33

#7544BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#7544BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7544BD

6.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7544BD	#FFFFFF	#000000	##FFFFFF
##7544BD	1.00	6.33	3.32	6.33
#FFFFFF	6.33	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060C1

Deuteranopia (green-blind)

#005EBA

Tritanopia (blue-blind)

#645F7A

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #7544bd;
/* rgb */ color: rgb(117, 68, 189);
/* oklch */ color: oklch(50.8% 0.182 298.3);

Tailwind

colors: {
  custom: {
    50: '#a27bd2',
    500: '#7544bd',
    950: '#000000',
  },
}

SCSS

$custom: #7544bd;
$custom-light: #a27bd2;
$custom-dark: #000000;

JSON

{
  "hex": "#7544bd",
  "rgb": {
    "r": 117,
    "g": 68,
    "b": 189
  },
  "hsl": {
    "h": 264.298,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.50765,
    "c": 0.18158,
    "h": 298.3
  },
  "luminance": 0.1159
}

Semantic roles & 50–950 ramp

primary

#7544BD

secondary

#B4C993

accent

#D750A1

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#0F0914

muted

#7F7B83

Preview Lab

Preview with #7544BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →