#744DBF#744DBF

#744DBF is a mid, vivid violet. Relative luminance 0.128; OKLCH L 52.1% C 0.171 H 295.6°. Best body text is #FFFFFF at 5.90:1 contrast (WCAG AA passes).

Color values

HEX	#744DBF
RGB	rgb(116, 77, 191)
HSL	hsl(261, 47%, 53%)
HSV	hsv(261, 60%, 75%)
CMYK	cmyk(39.3%, 59.7%, 0%, 25.1%)
CIE-LAB	lab(42.43, 41.80, -54.30)
CIE-LCH	lch(42.43, 68.53, 307.59°)
OKLab	oklab(52.15% 0.0741 -0.1545)
OKLCH	oklch(52.15% 0.171 295.6)
XYZ	xyz(19.2579, 12.7820, 50.7327)
Luminance	0.1278 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744DBF #98BF4D

analogous

#4D5FBF #744DBF #AD4DBF

triadic

#744DBF #BF744D #4DBF74

tetradic

#744DBF #BF4D5F #98BF4D #4DBFAD

square

#744DBF #BF4D5F #98BF4D #4DBFAD

split-complementary

#744DBF #BFAD4D #5FBF4D

monochromatic

#3E276B #583798 #744DBF #977ACF #BAA7DF

Accessibility & contrast

On white

5.90

#744DBF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.56

#744DBF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744DBF

5.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744DBF	#FFFFFF	#000000	##FFFFFF
##744DBF	1.00	5.90	3.56	5.90
#FFFFFF	5.90	1.00	21.00	1.00
#000000	3.56	21.00	1.00	21.00
##FFFFFF	5.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0065C3

Deuteranopia (green-blind)

#1863BD

Tritanopia (blue-blind)

#61667F

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #744dbf;
/* rgb */ color: rgb(116, 77, 191);
/* oklch */ color: oklch(52.1% 0.171 295.6);

Tailwind

colors: {
  custom: {
    50: '#a180d3',
    500: '#744dbf',
    950: '#000000',
  },
}

SCSS

$custom: #744dbf;
$custom-light: #a180d3;
$custom-dark: #000000;

JSON

{
  "hex": "#744dbf",
  "rgb": {
    "r": 116,
    "g": 77,
    "b": 191
  },
  "hsl": {
    "h": 260.526,
    "s": 47.107,
    "l": 52.549
  },
  "oklch": {
    "l": 0.52147,
    "c": 0.17135,
    "h": 295.6
  },
  "luminance": 0.12782
}

Semantic roles & 50–950 ramp

primary

#744DBF

secondary

#BCCD9B

accent

#D751A9

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#0F0A14

muted

#7F7C83

Preview Lab

Preview with #744DBF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →