#744CBB#744CBB

#744CBB is a mid, vivid violet. Relative luminance 0.125; OKLCH L 51.7% C 0.168 H 296.7°. Best body text is #FFFFFF at 6.01:1 contrast (WCAG AA passes).

Color values

HEX	#744CBB
RGB	rgb(116, 76, 187)
HSL	hsl(262, 45%, 52%)
HSV	hsv(262, 59%, 73%)
CMYK	cmyk(38%, 59.4%, 0%, 26.7%)
CIE-LAB	lab(41.95, 41.29, -52.74)
CIE-LCH	lch(41.95, 66.98, 308.06°)
OKLab	oklab(51.71% 0.0754 -0.1499)
OKLCH	oklch(51.71% 0.168 296.7)
XYZ	xyz(18.7542, 12.4694, 48.4228)
Luminance	0.1247 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744CBB #93BB4C

analogous

#4C5CBB #744CBB #AC4CBB

triadic

#744CBB #BB744C #4CBB74

tetradic

#744CBB #BB4C5C #93BB4C #4CBBAC

square

#744CBB #BB4C5C #93BB4C #4CBBAC

split-complementary

#744CBB #BBAC4C #5CBB4C

monochromatic

#3D2766 #583892 #744CBB #9678CC #B9A5DD

Accessibility & contrast

On white

6.01

#744CBB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.49

#744CBB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744CBB

6.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744CBB	#FFFFFF	#000000	##FFFFFF
##744CBB	1.00	6.01	3.49	6.01
#FFFFFF	6.01	1.00	21.00	1.00
#000000	3.49	21.00	1.00	21.00
##FFFFFF	6.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0364BF

Deuteranopia (green-blind)

#1E62B9

Tritanopia (blue-blind)

#63647C

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #744cbb;
/* rgb */ color: rgb(116, 76, 187);
/* oklch */ color: oklch(51.7% 0.168 296.7);

Tailwind

colors: {
  custom: {
    50: '#a180d0',
    500: '#744cbb',
    950: '#000000',
  },
}

SCSS

$custom: #744cbb;
$custom-light: #a180d0;
$custom-dark: #000000;

JSON

{
  "hex": "#744cbb",
  "rgb": {
    "r": 116,
    "g": 76,
    "b": 187
  },
  "hsl": {
    "h": 261.622,
    "s": 44.939,
    "l": 51.569
  },
  "oklch": {
    "l": 0.51711,
    "c": 0.16781,
    "h": 296.7
  },
  "luminance": 0.1247
}

Semantic roles & 50–950 ramp

primary

#744CBB

secondary

#B8CA99

accent

#D553A6

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0A14

muted

#7F7C82

Preview Lab

Preview with #744CBB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →