#744AC7#744AC7

#744AC7 is a mid, vivid violet. Relative luminance 0.127; OKLCH L 52.3% C 0.185 H 294.6°. Best body text is #FFFFFF at 5.92:1 contrast (WCAG AA passes).

Color values

HEX	#744AC7
RGB	rgb(116, 74, 199)
HSL	hsl(260, 53%, 54%)
HSV	hsv(260, 63%, 78%)
CMYK	cmyk(41.7%, 62.8%, 0%, 22%)
CIE-LAB	lab(42.36, 45.64, -59.07)
CIE-LCH	lch(42.36, 74.65, 307.69°)
OKLab	oklab(52.27% 0.0771 -0.1685)
OKLCH	oklch(52.27% 0.185 294.6)
XYZ	xyz(19.9573, 12.7336, 55.4281)
Luminance	0.1273 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744AC7 #9DC74A

analogous

#4A5EC7 #744AC7 #B24AC7

triadic

#744AC7 #C7744A #4AC774

tetradic

#744AC7 #C74A5E #9DC74A #4AC7B2

square

#744AC7 #C74A5E #9DC74A #4AC7B2

split-complementary

#744AC7 #C7B24A #5EC74A

monochromatic

#3E2473 #5832A2 #744AC7 #9879D5 #BCA7E4

Accessibility & contrast

On white

5.92

#744AC7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.55

#744AC7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744AC7

5.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744AC7	#FFFFFF	#000000	##FFFFFF
##744AC7	1.00	5.92	3.55	5.92
#FFFFFF	5.92	1.00	21.00	1.00
#000000	3.55	21.00	1.00	21.00
##FFFFFF	5.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0065CB

Deuteranopia (green-blind)

#0062C4

Tritanopia (blue-blind)

#5E6782

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #744ac7;
/* rgb */ color: rgb(116, 74, 199);
/* oklch */ color: oklch(52.3% 0.185 294.6);

Tailwind

colors: {
  custom: {
    50: '#a27fd9',
    500: '#744ac7',
    950: '#000000',
  },
}

SCSS

$custom: #744ac7;
$custom-light: #a27fd9;
$custom-dark: #000000;

JSON

{
  "hex": "#744ac7",
  "rgb": {
    "r": 116,
    "g": 74,
    "b": 199
  },
  "hsl": {
    "h": 260.16,
    "s": 52.743,
    "l": 53.529
  },
  "oklch": {
    "l": 0.52269,
    "c": 0.18532,
    "h": 294.6
  },
  "luminance": 0.12734
}

Semantic roles & 50–950 ramp

primary

#744AC7

secondary

#BFD19C

accent

#DC4CAC

background

#FAF7FD

surface

#F4EEFB

border

#CEC9D4

text

#100A15

muted

#7F7C83

Preview Lab

Preview with #744AC7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →