#744DBD#744DBD

#744DBD is a mid, vivid violet. Relative luminance 0.127; OKLCH L 52.0% C 0.169 H 296.1°. Best body text is #FFFFFF at 5.93:1 contrast (WCAG AA passes).

Color values

HEX	#744DBD
RGB	rgb(116, 77, 189)
HSL	hsl(261, 46%, 52%)
HSV	hsv(261, 59%, 74%)
CMYK	cmyk(38.6%, 59.3%, 0%, 25.9%)
CIE-LAB	lab(42.30, 41.27, -53.35)
CIE-LCH	lch(42.30, 67.45, 307.72°)
OKLab	oklab(52.01% 0.0742 -0.1517)
OKLCH	oklch(52.01% 0.169 296.1)
XYZ	xyz(19.0393, 12.6945, 49.5814)
Luminance	0.1270 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744DBD #96BD4D

analogous

#4D5EBD #744DBD #AC4DBD

triadic

#744DBD #BD744D #4DBD74

tetradic

#744DBD #BD4D5E #96BD4D #4DBDAC

square

#744DBD #BD4D5E #96BD4D #4DBDAC

split-complementary

#744DBD #BDAC4D #5EBD4D

monochromatic

#3E2769 #583795 #744DBD #977ACE #BAA6DE

Accessibility & contrast

On white

5.93

#744DBD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.54

#744DBD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744DBD

5.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744DBD	#FFFFFF	#000000	##FFFFFF
##744DBD	1.00	5.93	3.54	5.93
#FFFFFF	5.93	1.00	21.00	1.00
#000000	3.54	21.00	1.00	21.00
##FFFFFF	5.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0265C1

Deuteranopia (green-blind)

#1D62BB

Tritanopia (blue-blind)

#62657D

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #744dbd;
/* rgb */ color: rgb(116, 77, 189);
/* oklch */ color: oklch(52.0% 0.169 296.1);

Tailwind

colors: {
  custom: {
    50: '#a180d2',
    500: '#744dbd',
    950: '#000000',
  },
}

SCSS

$custom: #744dbd;
$custom-light: #a180d2;
$custom-dark: #000000;

JSON

{
  "hex": "#744dbd",
  "rgb": {
    "r": 116,
    "g": 77,
    "b": 189
  },
  "hsl": {
    "h": 260.893,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.52007,
    "c": 0.16886,
    "h": 296.1
  },
  "luminance": 0.12695
}

Semantic roles & 50–950 ramp

primary

#744DBD

secondary

#BACB9A

accent

#D652A8

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0A14

muted

#7F7C82

Preview Lab

Preview with #744DBD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →