#7440C9#7440C9

#7440C9 is a mid, highly saturated violet. Relative luminance 0.116; OKLCH L 51.0% C 0.201 H 295.9°. Best body text is #FFFFFF at 6.33:1 contrast (WCAG AA passes).

Color values

HEX	#7440C9
RGB	rgb(116, 64, 201)
HSL	hsl(263, 56%, 52%)
HSV	hsv(263, 68%, 79%)
CMYK	cmyk(42.3%, 68.2%, 0%, 21.2%)
CIE-LAB	lab(40.57, 51.45, -63.14)
CIE-LCH	lch(40.57, 81.45, 309.18°)
OKLab	oklab(51.02% 0.0875 -0.1804)
OKLCH	oklch(51.02% 0.201 295.9)
XYZ	xyz(19.5757, 11.5964, 56.4540)
Luminance	0.1160 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440C9 #95C940

analogous

#4051C9 #7440C9 #B940C9

triadic

#7440C9 #C97440 #40C974

tetradic

#7440C9 #C94051 #95C940 #40C9B9

square

#7440C9 #C94051 #95C940 #40C9B9

split-complementary

#7440C9 #C9B940 #51C940

monochromatic

#3E1F6F #582D9F #7440C9 #9770D6 #B99FE4

Accessibility & contrast

On white

6.33

#7440C9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#7440C9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440C9

6.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440C9	#FFFFFF	#000000	##FFFFFF
##7440C9	1.00	6.33	3.32	6.33
#FFFFFF	6.33	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0061CD

Deuteranopia (green-blind)

#005EC6

Tritanopia (blue-blind)

#5E617F

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #7440c9;
/* rgb */ color: rgb(116, 64, 201);
/* oklch */ color: oklch(51.0% 0.201 295.9);

Tailwind

colors: {
  custom: {
    50: '#a378da',
    500: '#7440c9',
    950: '#000000',
  },
}

SCSS

$custom: #7440c9;
$custom-light: #a378da;
$custom-dark: #000000;

JSON

{
  "hex": "#7440c9",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 201
  },
  "hsl": {
    "h": 262.774,
    "s": 55.918,
    "l": 51.961
  },
  "oklch": {
    "l": 0.51024,
    "c": 0.20055,
    "h": 295.9
  },
  "luminance": 0.11597
}

Semantic roles & 50–950 ramp

primary

#7440C9

secondary

#BAD094

accent

#DF49A6

background

#FAF7FD

surface

#F4EDFB

border

#CEC8D4

text

#100915

muted

#7F7B83

Preview Lab

Preview with #7440C9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →