#7440C8#7440C8

#7440C8 is a mid, vivid violet. Relative luminance 0.116; OKLCH L 50.9% C 0.199 H 296.1°. Best body text is #FFFFFF at 6.34:1 contrast (WCAG AA passes).

Color values

HEX	#7440C8
RGB	rgb(116, 64, 200)
HSL	hsl(263, 55%, 52%)
HSV	hsv(263, 68%, 78%)
CMYK	cmyk(42%, 68%, 0%, 21.6%)
CIE-LAB	lab(40.49, 51.19, -62.69)
CIE-LCH	lch(40.49, 80.93, 309.24°)
OKLab	oklab(50.95% 0.0877 -0.1791)
OKLCH	oklch(50.95% 0.199 296.1)
XYZ	xyz(19.4584, 11.5495, 55.8365)
Luminance	0.1155 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440C8 #94C840

analogous

#4050C8 #7440C8 #B840C8

triadic

#7440C8 #C87440 #40C874

tetradic

#7440C8 #C84050 #94C840 #40C8B8

square

#7440C8 #C84050 #94C840 #40C8B8

split-complementary

#7440C8 #C8B840 #50C840

monochromatic

#3E206E #582D9D #7440C8 #9770D6 #B99FE3

Accessibility & contrast

On white

6.34

#7440C8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.31

#7440C8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440C8

6.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440C8	#FFFFFF	#000000	##FFFFFF
##7440C8	1.00	6.34	3.31	6.34
#FFFFFF	6.34	1.00	21.00	1.00
#000000	3.31	21.00	1.00	21.00
##FFFFFF	6.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060CC

Deuteranopia (green-blind)

#005EC5

Tritanopia (blue-blind)

#5E617F

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7440c8;
/* rgb */ color: rgb(116, 64, 200);
/* oklch */ color: oklch(50.9% 0.199 296.1);

Tailwind

colors: {
  custom: {
    50: '#a378da',
    500: '#7440c8',
    950: '#000000',
  },
}

SCSS

$custom: #7440c8;
$custom-light: #a378da;
$custom-dark: #000000;

JSON

{
  "hex": "#7440c8",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 200
  },
  "hsl": {
    "h": 262.941,
    "s": 55.285,
    "l": 51.765
  },
  "oklch": {
    "l": 0.50946,
    "c": 0.19941,
    "h": 296.1
  },
  "luminance": 0.1155
}

Semantic roles & 50–950 ramp

primary

#7440C8

secondary

#B9D094

accent

#DF49A5

background

#FAF7FD

surface

#F4EDFB

border

#CEC8D4

text

#100915

muted

#7F7B83

Preview Lab

Preview with #7440C8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →