#7440C7#7440C7

#7440C7 is a mid, vivid violet. Relative luminance 0.115; OKLCH L 50.9% C 0.198 H 296.3°. Best body text is #FFFFFF at 6.36:1 contrast (WCAG AA passes).

Color values

HEX	#7440C7
RGB	rgb(116, 64, 199)
HSL	hsl(263, 55%, 52%)
HSV	hsv(263, 68%, 78%)
CMYK	cmyk(41.7%, 67.8%, 0%, 22%)
CIE-LAB	lab(40.41, 50.93, -62.23)
CIE-LCH	lch(40.41, 80.41, 309.30°)
OKLab	oklab(50.87% 0.0878 -0.1778)
OKLCH	oklch(50.87% 0.198 296.3)
XYZ	xyz(19.3420, 11.5029, 55.2230)
Luminance	0.1150 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 5.42

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440C7 #93C740

analogous

#4050C7 #7440C7 #B840C7

triadic

#7440C7 #C77440 #40C774

tetradic

#7440C7 #C74050 #93C740 #40C7B8

square

#7440C7 #C74050 #93C740 #40C7B8

split-complementary

#7440C7 #C7B840 #50C740

monochromatic

#3D206D #582E9C #7440C7 #966FD5 #B99FE3

Accessibility & contrast

On white

6.36

#7440C7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#7440C7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440C7

6.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440C7	#FFFFFF	#000000	##FFFFFF
##7440C7	1.00	6.36	3.30	6.36
#FFFFFF	6.36	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060CB

Deuteranopia (green-blind)

#005DC4

Tritanopia (blue-blind)

#5F617E

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7440c7;
/* rgb */ color: rgb(116, 64, 199);
/* oklch */ color: oklch(50.9% 0.198 296.3);

Tailwind

colors: {
  custom: {
    50: '#a278d9',
    500: '#7440c7',
    950: '#000000',
  },
}

SCSS

$custom: #7440c7;
$custom-light: #a278d9;
$custom-dark: #000000;

JSON

{
  "hex": "#7440c7",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 199
  },
  "hsl": {
    "h": 263.111,
    "s": 54.656,
    "l": 51.569
  },
  "oklch": {
    "l": 0.50868,
    "c": 0.19827,
    "h": 296.3
  },
  "luminance": 0.11503
}

Semantic roles & 50–950 ramp

primary

#7440C7

secondary

#B8CF94

accent

#DE4AA5

background

#FAF7FD

surface

#F4EDFB

border

#CEC8D4

text

#100915

muted

#7F7B83

Preview Lab

Preview with #7440C7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →