#7444BC#7444BC

#7444BC is a mid, vivid violet. Relative luminance 0.115; OKLCH L 50.6% C 0.180 H 298.0°. Best body text is #FFFFFF at 6.37:1 contrast (WCAG AA passes).

Color values

HEX	#7444BC
RGB	rgb(116, 68, 188)
HSL	hsl(264, 47%, 50%)
HSV	hsv(264, 64%, 74%)
CMYK	cmyk(38.3%, 63.8%, 0%, 26.3%)
CIE-LAB	lab(40.37, 45.96, -55.88)
CIE-LCH	lch(40.37, 72.35, 309.44°)
OKLab	oklab(50.58% 0.0848 -0.1591)
OKLCH	oklch(50.58% 0.18 298)
XYZ	xyz(18.3444, 11.4778, 48.8162)
Luminance	0.1148 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7444BC #8CBC44

analogous

#4450BC #7444BC #B044BC

triadic

#7444BC #BC7444 #44BC74

tetradic

#7444BC #BC4450 #8CBC44 #44BCB0

square

#7444BC #BC4450 #8CBC44 #44BCB0

split-complementary

#7444BC #BCB044 #50BC44

monochromatic

#3C2362 #58338F #7444BC #9571CC #B79EDC

Accessibility & contrast

On white

6.37

#7444BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#7444BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7444BC

6.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7444BC	#FFFFFF	#000000	##FFFFFF
##7444BC	1.00	6.37	3.30	6.37
#FFFFFF	6.37	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FC0

Deuteranopia (green-blind)

#005EB9

Tritanopia (blue-blind)

#635F7A

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7444bc;
/* rgb */ color: rgb(116, 68, 188);
/* oklch */ color: oklch(50.6% 0.180 298.0);

Tailwind

colors: {
  custom: {
    50: '#a17bd1',
    500: '#7444bc',
    950: '#000000',
  },
}

SCSS

$custom: #7444bc;
$custom-light: #a17bd1;
$custom-dark: #000000;

JSON

{
  "hex": "#7444bc",
  "rgb": {
    "r": 116,
    "g": 68,
    "b": 188
  },
  "hsl": {
    "h": 264,
    "s": 47.244,
    "l": 50.196
  },
  "oklch": {
    "l": 0.50584,
    "c": 0.18027,
    "h": 298
  },
  "luminance": 0.11478
}

Semantic roles & 50–950 ramp

primary

#7444BC

secondary

#B3C993

accent

#D751A1

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7444BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →