#7440C5#7440C5

#7440C5 is a mid, vivid violet. Relative luminance 0.114; OKLCH L 50.7% C 0.196 H 296.7°. Best body text is #FFFFFF at 6.40:1 contrast (WCAG AA passes).

Color values

HEX	#7440C5
RGB	rgb(116, 64, 197)
HSL	hsl(263, 53%, 51%)
HSV	hsv(263, 68%, 77%)
CMYK	cmyk(41.1%, 67.5%, 0%, 22.7%)
CIE-LAB	lab(40.26, 50.41, -61.31)
CIE-LCH	lch(40.26, 79.37, 309.43°)
OKLab	oklab(50.71% 0.0881 -0.1751)
OKLCH	oklch(50.71% 0.196 296.7)
XYZ	xyz(19.1113, 11.4106, 54.0081)
Luminance	0.1141 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 5.46

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440C5 #91C540

analogous

#404EC5 #7440C5 #B740C5

triadic

#7440C5 #C57440 #40C574

tetradic

#7440C5 #C5404E #91C540 #40C5B7

square

#7440C5 #C5404E #91C540 #40C5B7

split-complementary

#7440C5 #C5B740 #4EC540

monochromatic

#3D206A #582F99 #7440C5 #966FD3 #B89EE2

Accessibility & contrast

On white

6.40

#7440C5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#7440C5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440C5

6.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440C5	#FFFFFF	#000000	##FFFFFF
##7440C5	1.00	6.40	3.28	6.40
#FFFFFF	6.40	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060C9

Deuteranopia (green-blind)

#005DC2

Tritanopia (blue-blind)

#5F607D

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7440c5;
/* rgb */ color: rgb(116, 64, 197);
/* oklch */ color: oklch(50.7% 0.196 296.7);

Tailwind

colors: {
  custom: {
    50: '#a278d7',
    500: '#7440c5',
    950: '#000000',
  },
}

SCSS

$custom: #7440c5;
$custom-light: #a278d7;
$custom-dark: #000000;

JSON

{
  "hex": "#7440c5",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 197
  },
  "hsl": {
    "h": 263.459,
    "s": 53.414,
    "l": 51.176
  },
  "oklch": {
    "l": 0.50712,
    "c": 0.19598,
    "h": 296.7
  },
  "luminance": 0.11411
}

Semantic roles & 50–950 ramp

primary

#7440C5

secondary

#B7CE93

accent

#DD4BA4

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100915

muted

#7F7B83

Preview Lab

Preview with #7440C5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →